Rhetoric in William Shakespeare’s Julius Caesar Essay

Throughout various plays and pieces, rhetoric is used to persuade characters into committing to a significant action or decision. In William Shakespeare’s plays, rhetoric is used regularly by characters that plan to persuade others into doing certain actions that satisfy their own personal opinions and needs. As it can lead to many dangerous outcomes, the art of persuasion, evoked through uses of rhetoric, can be seen as a lethal weapon that has the power to cause damage and harm. Similarly, the use of rhetoric also has the power to reveal truths and identities, that have been hidden and kept secret and are only able to be discovered through the schematic initiation of persuasion. To completely persuade someone else, a character must use rhetoric to overcome one of three key decision-making factors: Logos, Pathos, and Ethos. In William Shakespeare’s Julius Caesar, appeals to Logos, Pathos, and Ethos are effectively used to reveal character, as seen in Cassius, Antony, a nd Brutus respectively, throughout the play. Cassius chooses to persuade different characters through appeals to Logos, which indicates his true qualities and aspects, and how they reflect his motifs. To appeal to Logos, one must appeal to the logical side of a person’s mentality; they must use reasoning and syllogism to persuade another person into believing that their opinion is completely logical, and is therefore the best decision to make. This can be seen in Cassius numerous times, and it establishes how he is calculating, logical, and cold. In the second scene of the first act, Cassius tells Brutus that Caesar is not the godly king the he sets himself up to be, and persuades Brutus that Caesar must be overthrown. Cassius convinces Brutus that Caesar is not fit for the thrown by using recollections of past experiences, in which Caesar can be seen as frail and impotent, to insult Caesar and convince Brutus that he is surely not strong enough to be crowned the leader of Rome, â€Å"His coward lips did from their colo ur fly, and that same eye whose bend doth awe the world did lose his lustre†. (1.2.122-124) The message is that Caesar is weak, and is no stronger than the average mortal Roman. If Caesar is weak and frail, how will he be able to lead an entire nation? This use of syllogism appeals to Brutus’ Logos, and convinces him that it is only logically fit to have a strong and capable man as leader, if there were to be a leader, through the simple cause-and-effect method. This is an example of Cassius being calculating, logical, and cold as he calculates that Brutus can be persuaded through a reasonable, syllogistic appeal, he uses logic to show Brutus evidence that Caesar is weak, and he is cold to the fact that Brutus is a very close friend of Caesar, and that turning such good friends against each other would be dishonourable, disrespectful, and inconsiderate to the bond they share and the significance of their relationship. Antony uses rhetoric through appeals to Pathos to effectively persuade others, and this reveals how he can be seen as smart, empathetic, and loyal. An appeal to Pathos is an appeal to emotion, rather than logic or credibility. Antony understands the power of one’s emotions, and uses his knowledge of this to persuade people into satisfying his needs by convincing them that their emotional desires are the most reasonable factor in making a decision. In the second scene of the third act, Antony gives a moving speech to the Plebians about Caesar’s death, and how he believes it was a traitorous act by the conspirators, and that his murder must be avenged. Antony knows full well that the common mob is not an intellectual group in the slightest, and chooses to appeal to emotions in an emotionally overwhelmed crowd, showing that he is smart and clever. To persuade the Plebian audience into fully believing that Caesar did not deserve to die, Antony decides to render Caesar’s death as a personal loss to each individual Plebian by overstating the fashion in which Caesar was killed, and by exaggerating the betrayal of Caesar’s close friend, Brutus, â€Å"Through this the well-loved Brutus stabb’d, and as he pluck’d his cursed steel away, mark how the blood of Caesar follow’d it, as rushing out of doors to be resolv’d if Brutus so unkindly knock’d or no, for Brutus, as you know, was Caesar’s angel†. (3.2.174-179) By dramatizing Caesar’s death, Antony convinces the Plebians that Caesar, the man they had loved so much, did not deserve to die in such a gruesome manner, betrayed by his close friends, and thus causes the Plebians to feel resentful and vengeful for the death of such a seemingly innocent man. By persuading the Plebians into believing that Caesar’s dea th must be avenged through an exploitation of their emotional dominance in the decision making process, Antony can be seen as empathetic, as he understands the emotional connection between the Plebians and Caesar and uses it to his advantage, and loyal, as he desires, so strongly, for his best friend to be avenged for such a heinous and disloyal crime. Ethos is Brutus’ rhetorical device of choice, and his various uses of it to persuade other characters shows that he is proud, honourable, and naà ¯ve. In the first act of the second scene, Cassius brings the conspirators to Brutus’ house, where they discuss their plan to kill Caesar. Up until this point in the play, Brutus declares that he is very honourable towards his morals, and only does what he believes is right after considering both sides of an argument. Thus, Brutus can be seen as honourable, and proud of his morals, honour and the fact that he always contemplates the right decision by considering the significance of each factor. Much like the way Brutus presents himself in such a manner during the beginning of the play, Brutus can also be seen as honourable and pride through his uses of rhetoric. In this specific scene, Brutus insists that an oath is unnecessary, as they are all honourable men and plan on doing what is best for Rome, â€Å"No, not an oath! If not the face of men, the sufferance of our souls, the time’s abuse-If these be motives weak, break off betimes, and every man hence to his idle bed; so let high-sighted tyranny range on, till each man drop by lottery† . (2.1.114-119) Here, Brutus tries to persuade the conspirators into becoming honourable, if they already aren’t, and believing that their only motif for killing Caesar should be for the greater good of the Roman Republic. This shows that Brutus has pride, as he believes that his mentality of honour is the best mentality for this decision, and he is honourable, as he believes that their actions should only be the most honourable ones. However, Brutus’ pride in his honour causes him to be naà ¯ve and blind to the fact that not every one of the conspirators agrees with his honourable mentality. Brutus’ pride causes him to believe that his personal mentality is the only possible mentality, and renders him blind to the fact that the conspirators are not killing Caesar for Brutus’ honourable reasons. By becoming completely absorbed to the belief that their only possible motif is for honour, Brutus causes himself to be naà ¯ve, through his own honour and pride.

Undersea walking in Mauritius

The article is about Undersea walking in Mauritius, and has been written for a travel supplement for The Daily Telegraph. It is based on the style model â€Å"Guatelama shows its true colours† – a travel review from this newspaper. Its purpose is to inform and entertain, and the target demographic is the middle class family seeking an exotic destination. Titled â€Å"Under the Sea,† most will immediately notice the intertextual reference to a song from the famous Disney movie â€Å"The Little Mermaid.† This suggests not only that the article will be related to the sea, but also that the activity will be suitable for children, because of the Disney film connotations. The title's aim is also to give a summary of the main lexical fields covered in the article, the sea, swimming and wildlife. Other lexical fields include advice and safety; however, although these are important they are not very exciting, and so are not in any way suggested by the title. In conjunction with my style model, photos are placed in between paragraphs, which graph logically help the reader to establish a rough idea of the subject matter, and demonstrate the progression of the text, i.e. The first image shows a person getting into the water, and the next actually shows the people submerged. The small blue text box at the bottom of the second page connotes water, the sea and tranquillity, creating cohesion with the rest of the article. The article is stylistically informal, achieved by the first person narrator disclosing their feelings and emotions. By using personal pronouns such as â€Å"you,† the reader feels more involved in the article, as they are being addressed directly. Idioms are also used, such as â€Å"what on earth† and â€Å"let's face it,† giving the text a more conversational and relaxed feel. A dysphemism (â€Å"dumped under the sea†) in the first paragraph further helps the reader to identify with the writer's emotions, making the text entertaining. The penultimate paragraph is designed to inform people of the benefits of an undersea walk as an introduction to diving. It does this by frequently using modal verbs, for example â€Å"would†, increasing the writer's certainty and the reader's confidence in the advice given. However, it also uses the modal verb â€Å"may,† which while indicating that an undersea walk â€Å"may be a good predecessor to their first dive,† it also covers the possibility that it may not. Throughout the article, periodic sentences are used, to keep the reader engaged as well as to create suspense. An example of this is in the first paragraph – â€Å"fair enough, it was a once in a life time opportunity, but then, as I stared down into the deep expanse of water, I began to doubt my decision.† The reader feels compelled to finish reading the sentence, as the main point is not reached until the end. This therefore, encourages the reader to read on, whilst also ending the paragraph dramatically.

Black Heart Essay Research Paper A Small

Black Heart Essay, Research Paper A Small Price to Pay In the fresh Heart of Darkness by Joseph Conrad, the mariner Marlow tells a large prevarication to Kurtz? s Intended. To Marlow? [ there ] is a contamination of decease, a spirit of mortality in lies # 8211 ; which is precisely what I hate and detest in the universe # 8211 ; what I want to bury? . He hates and detests those who lie but lowers himself to making it himself at the terminal of the novel. There are many grounds why he does this. Unlike the lies the Manager and the Brickmaker might state to foster their ain selfish dockets, Marlow? s one prevarication serves to protect Kurtz and his Intended every bit good as to forestall the jungle? s darkness and immorality from perplexing the state of affairs one last clip. Marlow prevarications because he knows that the truth would do more hurting and complication than it is deserving. He is ready to set this experience behind him and to travel on with his life and he makes it easier for himself and the Intended by stating a prevarication. At the terminal of the Heart of Darkness, Marlow betrays his ethical motives by stating a immense prevarication to Kurtz? s Intended in order to protect the Intended from the painful truth, to forestall the darkness of the jungle from holding a drawn-out consequence, and to go on his ain trueness to Kurtz and protect Kurtz? s repute that Marlow feels responsible to upkeep. The first ground that Marlow lies is to protect the Intended? s vision of Kurtz. She insists that she knew him the best and that Kurtz needed her. The Intended provinces, ? I # 8211 ; I entirely know how to mourn for him as he deserves? . She besides tells that she? believed in him more that any one on Earth # 8211 ; more than his ain female parent, more than # 8211 ; himself. He needed me! Me? ! Obviously Kurtz was really of import to her. She mourns for over a twelvemonth and still holds him as an graven image. To her Kurtz was a great adult male who? drew work forces towards him by what was best in them. . . . It is the gift of the great? . She neer learns about the savageness to which Kurtz had resorted in the isolation and darkness of the jungle. Marlow is non about to destroy the Intended? s image of Kurtz. When she asks what his concluding words were, Marlow responds by stating Kurtz spoke her name. If Marlow tells her the truth it would hold been much harder for the Intend ed to take emotionally. Alternatively, Marlow allows her to maintain her belief of what she thought Kurtz was. Marlow lies to the Intended to protect her from the wicked truth she may non be able to manage. He grounds, ? Hadn? T he said he wanted merely justness? But I couldn? T. I could non state her. It would hold been to dark # 8211 ; excessively dark wholly? . By non cognizing the barbarian Kurtz became, she may be able to travel on and complete her bereavement. Marlow besides lies to set the darkness of the experience behind himself. He no longer wants it to impact him. One of the grounds that Marlow goes to see the Intended in the first topographic point is to eventually derive a sense of closing from the experience. He had a demand to? give that [ memory ] up, excessively, to the yesteryear, in a manner # 8211 ; to give up personally all that remained of him with me to that limbo which is the last word of our common destiny? . Mar low garbages to allow the darkness and the immorality of the jungle maintain a drawn-out clasp over his life. If he would hold told the truth to the Intended it would hold caused farther complications. He would hold had to see the consequence the truth had on Kurtz? s intended and this may hold affected Kurtz emotionally. He has merely recovered from resentment associated with this experience. Possibly the turbulence of memories and feelings that would happen if he told the Intended the existent truth, would do him to one time once more dip into resentment. In order to forestall these complications from happening, he tells a small prevarication and this efficaciously stops the complications from taking topographic point. Finally, the primary ground Marlow lies because of his responsibility to Kurtz. By going his caretaker during his last yearss, Marlow develops a sense of duty when it comes to Kurtz. He promises to upkeep the great and human-centered repute that Kurtz has in Europe and allows no foreigners to recognize what the existent Kurtz had become. When covering with the Intended, Marlow avoids lying when he confirms to her that he died how he lived. He uses the Intended? s ignorance to short-circuit the truth because she has a positive position of Kurtz? s life. Marlow knows the existent truth but there is no demand to rectify the Intended. However, he is forced to lie when he slips up and tells the Intended that? I heard his very last words? . Marlow lies to protect Kurtz. If he would hold told the Intended that Kurtz? s last were? The horror, the horror? , this would be a breach of the duty that Marlow has to Kurtz. He would instead go against his ain ethical motives that tarnish Kurtz? s re pute. Marlow was carry throughing his duty to Kurtz that was induced by the immense trueness he developed to him during his expedition. A prevarication was a little monetary value to pay in order to protect Kurtz? s great yet false character. Even though Marlow despises prevarication, he feels that stating a little prevarication is better than leting the complications and realisations that the truth would convey. He maintains a stable state of affairs in respects to the emotional province of the Intended and protects Kurtz. Marlow helps himself by finishing the last undertaking he must carry through out of responsibility to Kurtz and eventually will be able to set the full experience behind himself. In order to carry through these positive results, he must state a prevarication in order to avoid the worst results. Marlow himself states, ? It seemed to me that the house would fall in before I could get away, that the celestial spheres would fall upon my caput. But nil happened. The celestial spheres do non fall for such a trifle. Would they hold fallen, I wonder, if I had rendered Kurtz that justness which was due? ? Marlow sees that through an undistinguished prevarication he keeps the worst from happening. Due to this, t he state of affairs remains stable and many people can eventually set this experience behind themselves and travel on. Marlow lies to protect the Intended, to forestall the darkness of the jungle from holding a drawn-out clasp, and eventually to protect Kurtz? s repute from the humiliation that would be caused by the exposure of the truth.

Benjamin Franklin Essay Example | Topics and Well Written Essays - 750 words

Benjamin Franklin - Essay Example Benjamin writes about 13 virtues in his autobiography which he wants to make part of his life one by one. Franklin wanted to seek God’s assistance for wisdom. He considered God, the fountain of wisdom. He was considered the wisest man on American soil due to his clear mind and right approach towards life. In the early days of America, Benjamin knew that very few Americans have access to books. One reason was that books were very costly and rare and secondly there were no public libraries for the Americans in 1730. Men of middle status were also unable to get books for reading. Only the rich and clergy could afford expensive books in abundance. Franklin tried to gather some books in a little room of Mc Grace which could be later consulted for different jobs. They gathered the books but after one year every member took his books back due to less care of books (FRANKLIN, Chapter 8). Then Benjamin made a plan to construct subscription library in Philadelphia. With the help of his friends, Benjamin started collection of subscriptions in Junto. Initially 50 subscribers paid 40 shillings each to start the public library. Subscribers also promised to give additional 10 shillings for maintenance of the library (FRANKLIN, Chapter 8). Benjamin’s publications got fame due to format and material. He showed his democratic spirit with the help of his publications. He got a lot of lead and understanding from a fiction â€Å"poor Richard†. Now with this fiction Benjamin started motivating people on politics and philosophy (FRANKLIN, Chapter 10). Benjamin laid emphasis on moral protection and wished to live without committing any fault in his life. Benjamin writes about 13 virtues in his autobiography which he wants to make part of his life one by one. He knows that it is difficult to implement all of them simultaneously. He preferred â€Å"Temperance† as a first virtue because it

A Meta-Analysis of Transcriptomic Footprints Disclose Specificity of Research Paper

A Meta-Analysis of Transcriptomic Footprints Disclose Specificity of Reactive Oxygen Species Signaling in Arabidopsis Study - Research Paper Example These species also have a signaling role and are very important in carrying out this signaling function, which is evident during various developmental processes such as allelopathic plant-plant interactions, cell elongation, and division, programmed cell death. It may also be noted during environmental processes as well as biotic and abiotic stress responses. Since a major part of metabolic activities are highly oxidizing, or have very intensive rates of electron flow; as a result, they tend to produce high levels of ROS. The signaling role is important because it produces the control and regulation of various biological processes and the ROS appear to have a dual role for these ROS in plant biology; both as the toxic by-products of aerobic metabolism as well as regulators of the various cell-based processes associated with growth, development as well as patterns of defense. Hence, at the outset, the significance of this study lies in the fact that the importance of reactive oxygen species has been identified, i.e., as a toxic byproduct of the biological processes which tends to function as a signal to regulate the various cell processes. Moreover, another aspect that could also be deduced in relation to this study and the findings of other researchers was outlined in the study that the ROS activity can lead to the oxidative destruction of cells. This is important because it shows that in so far as the evolution of aerobic organisms is concerned, the development of efficient ROS scavenging mechanisms is likely to be a causal factor in such evolution. The oxidative destruction of cells is caused by the partially reduced or activated derivatives of oxygen such as hydrogen peroxide and hydroxyl radical. The genome-wide microarrays provide the means to access the changes in transcripts arising out of an alternation in specific types of ROS. For example, whe n light stress occurs, there is an expression of heat shock proteins, which can be controlled by systolic H2O2.  

Web-based training Essay Example | Topics and Well Written Essays - 3750 words

Web-based training - Essay Example The world is discovering a new instructional tool, the Internet, which defies geographical, financial, and time boundaries.Member firms of the trade association worldwide are employing the World Wide Web to give employers, employees, and those wishing to gain knowledge more opportunities to learn. Web-based training and instruction strategies employ the Internet in delivering instructional information. A current training method can be supported by web-based instruction can support an existing teaching method or computer-based instructional methods can be used instead of the existing method of training. These act as an extension of businesses, firms, and industries in providing learning opportunities to various individuals such staff members and employees.Training via web-based instructional intervention and information literacy allows users to learn at their convenience as the Internet allows learning, instructing, and training to go on regardless of location and time. The instructio n is not limited to an office, conference room, or classroom at a set hour. Users work according to their learning style and pace. Traditional training and additional education usually causes users to work at the pace of others and various learning styles cannot be accommodated. Learning may be hindered. Additional advantages are online education provides more affordability, flexibility, and options. Also, opportunities for learning, growth, and increased jobs are also a plus with training via technology. There is much literature on the topic of transferring the skills to those who are being trained. The goal of empowering employees, staff members, and students to use resources without assistance can be achieved in a number of ways. Some of these different avenues include learning via general tours, special group sessions, online tutorials, semester-long courses, office training sessions, company training opportunities, or a combination of these. Student's Last Name 2 Aim To evaluate and gain a better understanding of web-based instructional (training) intervention and information technology and to determine the feasibility of delivering online training for a trade association or a similar organization Literature Review New technologies throw open possibilities of doing old things in a new way. This has happened in the provision of many services. "Education has not lagged behind in adopting the new technology in its service. It has welcomed the new Internet technology with open arms, and on its part, the Web has more votaries at its shrine than that of any other computer innovation," reports McCormack and Jones (1998, p. xi.). Knowledge provided traditionally by trainers and instructors is now accomplished via the Internet, computer-based training, and various methods delivered by technology. These delivery methods are now being used with traditional training and/or in place of the standard ways of learning and training. The use of the World Wide Web (WWW) as an instructional tool is gaining momentum as companies and businesses resort to it as a useful tool in the armoury of their professional devices. Students, professionals, and workers also use it in learning and training. Strategies that employ the Web as the repository for instructional information are known as Web- Based Instruction (WBI). Web-Based Instruction via information technology can support an existing teaching method or be used as a replacement, but according to McCormack and Jones, the former is currently the most common (p. 2). Web-Based Instruction (or training) can also provide tools and services that offer an extension of what teachers, parents, and other individuals try to teach and instill in their students, employees, and others. There are many websites that offer this service. One such example can be found at www.interventioncentral.org. Intervention Central (2006), found at this website, provides an

Workforce Development Essay Example | Topics and Well Written Essays - 1500 words

Workforce Development - Essay Example According to Thomas Guskey the best fit of a expert development occurrence for any local background requires acknowledgment, "collection and psychiatry of the five critical stages of information" (Guskey 2002). Each stage is more compound than the stage before. Success at an early stage may be essential for optimistic results at the next higher one; it's clearly not enough. Stages progress from decisive (especially stages one and two) to collective appraisal (especially stages four and five). The power of thinking in terms of the five estimation stages is engaging teachers in the planning of skilled development activities. Guskey defines the procedure for "running backwards" from Stage 5 "the student knowledge outcomes that you want to attain" and through each succeeding stage to "what set of experiences will allow participants to get hold of the needed knowledge and skills (Stage 1)." The depiction of each stage follows. Second, most of the currently identified characteristics of effective professional development seems best described as "yes, but . . ." statements. For example, yes, enhancing teachers' content and pedagogical knowledge is important, but existing research is limited mainly to investigations of mathematics and science instruction. Yes, professional development should provide sufficient time and resources, but such time and resources must be used wisely, focusing on activities that positively affect learning and learners. Yes, professional development should include procedures for evaluation, but evaluations that focus narrowly on educators' self reported satisfaction with professional deve

Achieving Service Excellence Essay Example | Topics and Well Written Essays - 250 words

Achieving Service Excellence - Essay Example Meeting these demands effectively requires us to be well equipped, not only with a trained work force but also with all sorts of medical products. Right from the inventory of medicines to the fleet of ambulances, each and every product that is utilized in our services are properly monitored and well managed.Keeping in lieu with the information technology, our management has implemented an online capacity utilization plan which keeps an updated record of all inventory, technological equipments, medicines, beds available, kitchen stock etc. The system is so designed that when ever quantity of any thing increases or decreases below the essential required level a warning email is generated and send to the concerned departments. This has been done to make sure that nothing obsolete is kept in the stocks. This system not only assists us in maintaining a streamlined control on our inventory but also helps us to evaluate and quantify the costs, benefits, risk factors etc. beforehand.

Close Reading Essay Example | Topics and Well Written Essays - 750 words

Close Reading - Essay Example This particular day, Bill Hutchinson’s family becomes the unlucky victim. His wife, Tessie, gets the marked slip. In order to adhere to the demands of tradition, every villager picks a stone from the collected sample. Tessie is stoned to death in what narrates the tale of a community eating a member of its own. The Lottery depicts symbolic cannibalism through the death of Tessie Hutchinson. A community ganging up to celebrate the death of its own symbolizes peer pressure. It is a kin to the warnings about smoking. The difference is that Jackson is trying to warn people against primitive loyalty to a group. Jackson questions the absence of logic in group psychology and collective conscience of this particular community that agrees to slaughter its member in a brutal manner. Two things happen on this day: the first thing is peer pressure while the second thing is the forceful exclusion of a member of the community with the purpose of giving the rest of the members a chance to bond. The story narrates how lunch is prepared in time for the ultimate enjoyment once the unfortunate member has been excluded. Another theme that features in the text is the people’s unchallenged loyalty to tradition. This tradition presents a horrendous experience to the unlucky victim and his/her family members. It explains the excitement and nervousness that hang over the community’s head on this particular day. No member of this community has the courage to defy the norm. Nobody has the courage to question the logic behind the ritualistic execution of a member of the community. This element of loyalty is captured in the following line, Precisely, Jackson presents an element of a dead community. The community is trapped in a rotten traditional architecture. Since people are loyal and do not think about the origin and relevance of their tradition, it is unlikely that this community would rescue its members from the horror

SUmmary for an article Example | Topics and Well Written Essays - 500 words

SUmmary for an - Article Example The author describes his own gradual discovery of life-threatening illness, and the implications of this for him on a personal level, and he sets this within the wider context of the human condition generally. The first major insight that the author reports is that he becomes obsessed, in a rather unpleasant way, with his own body and that it is not so much the physical symptoms of disease that affect him, as the psychological ones â€Å"its most profound effect was upon my consciousness, my self-awareness, the way I apprehended and constructed the world and my position in it† (p. 13). Murphy comments on the tendency of clinicians to diagnose psycho-somatic illness when they cannot identify any clear physical cause for the symptoms reported. There is an amusing account of a visit to a psychiatrist, whom the author dismisses with an academic remark about the proposed treatments, and an honest admission of the author’s limited understanding of the field of neurology. Throughout the article the author highlights the euphemistic use of language as a way of trying to reassure people in the face of unwelcome developments, for example â€Å"the unforgivable neologism restructuring† (p. 10) which really means financial cuts, and medical terms like â€Å"obstruction† (p. 17) which really means a tumor. This illustrates one of his main themes, which is the way that sub-groups in society using slanted definitions to pull unwary outsiders into their own mini-world in which power structures privilege the insiders. This insight relates to the theories of Talcott Parsons relating to the so called â€Å"sick role† and Goffman relating to front and back stage behavior, which explain how illness takes over the whole of a person’s life, robbing him or her of freedom and prescribing new rules and a new objective, namely to get well again. The institution imposes a new identity on the patient, and he has to adjust to its expectations. The article ends with some

The Sandwich Blitz Inc Essay Example for Free

The Sandwich Blitz Inc Essay 1. How would creating a new position between the CEO and the location managers help the business to grow? 2. Is promoting an existing manager the best option to fill this position? If not, what is an alternative source to fill the position? 3. Who within the company should make these decisions? 4. List the levels of authority (management) that Sandwich Blitz, Inc. would have if the new position is created. Dalmon and Lei are trying to expand their business The Sandwich Blitz Inc. They have two great location mangers that have a lot of skills and are ready to move up in the company. Dalmon and Lei have to make time to investigate the two options of expanding their company. Dalmon and Lei have authority over their staff they give the location mangers authority over the stores to help run the store. I think if they can delegate their task it will free up time for the CEOs to focus more on the expansion of the companies. How would creating a new position between the CEO and the location managers help the business grow? It will help the business grow because it will free some of the responsibilities that Dalmon and Lei are doing now that is conflating with them being able to focus on expanding the company and the growth of the company. Is promoting an existing manager the best option to fill this position? Yes I think that promoting within the company is a great idea because the location mangers have already been in the company and they have the knowledge of the company and skills. I think that if they build a build a senior team thats able to manage all the critical areas of the business it will help take the company to another level. These location managers have an excitement to make things happen and it will help them to grow and be motivated to be prepare for the new expanding. Who within the company should make this decision? The CEO responsibility is to have the right management team that can cover shortcomings. Also CEO may be able to set strategy, predict the future and control the budget, but if they dont hire the right team, they have to master it all themselves. And hire the best like they have done in previous years for the others stores.

Transculture Final Essay Example for Free

Transculture Final Essay The movie Hotel Rwanda focuses on the story of a man named Paul Rusesabagina, a manager of a European-owned hotel in Rwanda. By creating a seret refuge camp in the hotel, Rusesabagina was able to help save the lives of 1, 200 Tutsis from the Hutus during the brutal genocide in 1994.   The gist of the film is depicted in the underlying genius of how the film was able to portray a hellish event without using too much distressing scenes just to be able to show the audience the brutality of the genocide, the narrative of political criticism and comments from the lines spoken by the artists   served as a replacement for these scenes   leaving it to one’s imagination on how severe the true event was. Many social issues were touched in the film. For one, the indifference of the West towards the African lives is believed to be the reason behind the genocide. (Theis, 2004). Another is that the social structure as to who should be on top and who should have the power is discussed all through out the film since the genocide was planned by the Hutus long before to take in effect the   â€Å"one man-one vote† which served as an opportunity for them to kill as many Tutsi Christians. (â€Å"Hotel Rwanda†), this is not only in a political sense but in a religious perspective as well. Many of these issues exist not only in Africa but also in other countries which remain unresolved.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the most straining parts of the movie is the presence of the peacekeepers and their inability to intervene because they were told not to and this makes the situation more devastating for the hopeful Tutsi. The tension showed in the film address the inability of some to be able to help in giving out solutions to the problem even if it already requires personal judgment. What really makes me uncomfortable is the inequality shown in the film and the brutal solutions done. It is also frustrating to see that while most of the foreign nationals were saved from the holocaust many of the Tutsi are left hoping to be saved by the intervention of others and relying only in the abilities of one man.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This film allowed me to reflect more on my social responsibilities the way it has challenged Paul to help his family and still be able continue to saving lives of others without questioning personal judgment. Moreover, the film was able to show me how one man can make a difference during desperate times and create measures that may appear as inevitable to others. References Theis, P. 2004. Hero. Off Off Off.   Retrieved June 18, 2008 from http://www.offoffoff.com/film/2004/hotelrwanda.php Hotel Rwanda. Frontline Fellowship. Retrieved June 18, 2008 from http://www.frontline.org.za/articles/hotel_rwanda.htm

Michael Jordan Vs Kobe Bryant

Michael Jordan Vs Kobe Bryant Compare and Contrast of Michael Jordan/Kobe Bryant Everyone always argues about whos the best NBA player between Kobe Bryant and Michael Jordan. Both of these superstars are fascinating and exciting players to watch on the basketball court. Taking a closer look at the comparison of Jordan and Bryant requires more than just fans bias and common assumptions. Most longtime fans would agree that Michael Jordan is the superior player. However, some of the younger fans choose Kobe over MJ. They both bring unique athleticism to the NBA, but the real question, who the best player is? Although Bryant has not quite reached the same point in his career that Jordan has, it is still safe to compare the honors and awards each player has earned throughout their playing days. While these achievements are not necessarily everything, it is definitely a significant piece of information. Jordan has six NBA championships to Bryants three. Jordan has been named MVP five times. Bryant has zero MVPs to his name. Jordan has ten scoring title, Bryant has three scoring titles. Jordan has been elected best defensive player of the year, something Bryant has never done. Jordan made a direct impact on the game when he arrived to the league and was the NBAs rookie of the year in 1984. Bryant developed his game after a couple of seasons before making any impact on the league. To conclude, Jordan accomplished more achievements in his career than Kobe . Many Jordan fans argue that Bryant never could win without Shaq, while Bryant fans state that Jordan never won without Pippen. However, most people fail to remember the NBA title won in 1998 by Jordan and the Bulls. This championship was so special because Scottie Pippen, Dennis Rodman, remained injured due to their back throughout the entire playoffs. This caused MJ to put the team on his back and lead the Bulls to another title by himself, something Bryant has yet to do. Also, a key example of Bryants failure to finish off in the NBA Finals was in 2004 when he had four future hall-of-famers in the starting lineup. In attempts to take over, Bryant took multiple unnecessary shots as he got shut down by Tayshaun Prince and the Pistons. The Detroit Pistons dominated the series, winning four games to one. However, no one ever shut down Jordan . To conclude, Jordan could win with or without Pippen. In respect to Bryant, in recent years, he has accomplished feats Jordan never did. There are two most notable feats. The first is the 81-point performance Bryant made in a single game. Jordan s closest game to that only left him with 69 points. The other remarkable achievement occurred this year when Bryant scored at least 50 points in four straight games. Throughout Jordan s illustrious career, he never reached this number. However, Jordan did score at least 50 points in three straight games on multiple occasions. In respect to Jordan , he averaged more points, assists, rebounds, steals and blocks throughout his career than Bryant has in his career. Jordan s playoff numbers exceed Kobe s as well. Nobody has outscored Jordan in the playoffs, considering his average for points per game is higher than every other player in NBA history. Jordan average 33.1 points and Kobe average 28.1 points. Also, Jordan holds the record for the highest points per game average in a single playoff series as well as for the NBA Finals, which was 63 points. In conclusion, with all the statistics, awards, and championships, Jordan seems like the easy pick over Bryant as the superior basketball player. His skill set, selfless attitude, and basketball smarts outclass Bryants. Jordan is considered by many the greatest basketball player ever. If Bryant wants to be seen in the same light, he has a long, rough basketball road ahead of him.

The Theme of Religion in Angela’s Ashes Essay -- Angelas Ashes Irish

The Theme of Religion in Angela’s Ashes Throughout the novel, religion is presented as being of extreme importance in Irish society, influencing the beliefs and actions of the characters. I will attempt to highlight the several factors which I believe make up the presentation of religion in â€Å"Angela’s Ashes†. From the beginning of the book, religion is said to make up a large part of the unhappy childhood Frank suffered. The following quote shows the extent of Frank’s sentiments: â€Å"Worse than the ordinary miserable childhood, is the miserable Irish childhood, and worse yet is the miserable Irish Catholic childhood† The quote above portrays the crescendo of negative emotion, describing the worse possible scenario of a childhood, adding finally â€Å"Catholic† to signify the most terrible part of the childhood Frank suffered. This indicates that religion played an important role in a person’s life and in the society presented by the book. A person’s life was structured to follow the ideals of their religion. From the tone of the quote however, I am led to believe that according to Frank, being a Catholic lead to suffering in life and that therefore, religion guided lives. What is shown later in the book is that the misery Frank refers to is not only poverty and living standards, but the Catholic way of life, restricting freedom and opportunity in life. Regardless of the fact that religion could be blamed for an array of problems in the lives of the characters, Catholicism is presented as an extremely important part of life in Ireland. Many, such as Frank’s grandmother, consider it to be an institution with all answers to life; an institution that needs to be followed in order to achieve a greater good i... ...often too easy to sin in the Catholic religion, and that almost anything a person did, even impure thoughts, could be considered sins. Frank makes a comment about being â€Å"an official sinner† after his First Communion, indicating that he considers sinning to be a natural part of life, and that being an â€Å"official† sinner allows him to confess, and therefore gain forgiveness from the Church. Religion has been presented through threats made to force people into doing something often against their will. It has been presented as inspiring fear in people and therefore directing their lives. Overall, many characters, including Frank, have shown only a superficial belief in Catholicism, although through the fear they have they live their lives in accordance with the church, yet often defying its basic principles, such as sex before marriage, theft and adultery. The Theme of Religion in Angela’s Ashes Essay -- Angela's Ashes Irish The Theme of Religion in Angela’s Ashes Throughout the novel, religion is presented as being of extreme importance in Irish society, influencing the beliefs and actions of the characters. I will attempt to highlight the several factors which I believe make up the presentation of religion in â€Å"Angela’s Ashes†. From the beginning of the book, religion is said to make up a large part of the unhappy childhood Frank suffered. The following quote shows the extent of Frank’s sentiments: â€Å"Worse than the ordinary miserable childhood, is the miserable Irish childhood, and worse yet is the miserable Irish Catholic childhood† The quote above portrays the crescendo of negative emotion, describing the worse possible scenario of a childhood, adding finally â€Å"Catholic† to signify the most terrible part of the childhood Frank suffered. This indicates that religion played an important role in a person’s life and in the society presented by the book. A person’s life was structured to follow the ideals of their religion. From the tone of the quote however, I am led to believe that according to Frank, being a Catholic lead to suffering in life and that therefore, religion guided lives. What is shown later in the book is that the misery Frank refers to is not only poverty and living standards, but the Catholic way of life, restricting freedom and opportunity in life. Regardless of the fact that religion could be blamed for an array of problems in the lives of the characters, Catholicism is presented as an extremely important part of life in Ireland. Many, such as Frank’s grandmother, consider it to be an institution with all answers to life; an institution that needs to be followed in order to achieve a greater good i... ...often too easy to sin in the Catholic religion, and that almost anything a person did, even impure thoughts, could be considered sins. Frank makes a comment about being â€Å"an official sinner† after his First Communion, indicating that he considers sinning to be a natural part of life, and that being an â€Å"official† sinner allows him to confess, and therefore gain forgiveness from the Church. Religion has been presented through threats made to force people into doing something often against their will. It has been presented as inspiring fear in people and therefore directing their lives. Overall, many characters, including Frank, have shown only a superficial belief in Catholicism, although through the fear they have they live their lives in accordance with the church, yet often defying its basic principles, such as sex before marriage, theft and adultery.

Euthanasia Essay - Dr. Quill and Dr. Kevorkian :: Euthanasia, Physician Assisted Suicide

There are many different methods of approaching patients facing the end of their lives. Since technology has increased the ability to sustain life longer, patient assisted suicide has become an increasingly more popular avenue for doctors to explore. This topic, since it deals with the power over life and death, touches on some of the deepest of human feelings. The argument over whose or which approach is most viable can become a heated one and could never be solved with one broad stroke since it deals with individuals on such an intimate level. Both Dr. Jack Kevorkian and Dr. Timothy Quill have there own views on which methods are correct, some of their views are similar and some are quite different. Both doctors agree that certain people at the end of their lives shouldn't have to suffer any more than they have to, but they differ in the methods in which lead up to the decision process of choosing euthanasia or not. The belief that individuals facing terminal illnesses and or certain death in a short period of time should have the "right to die with as much control and dignity as possible" is shared by both Kevorkian and Quill (Quill 434). There are many cases in which people become sick and life becomes an endless episode phasing between unconsciousness and severe pain. There are also cases in which an individual becomes diagnosed with a disease with no definite cure and faces a road of painful treatment and emotional heartache . One example of this was Diane's case. Diane was one of Dr. Quills patients who was diagnosed with "acute myelomonocytic leukemia", a disease with a 25% survival rate with treatment and certain death in at most a few months without treatment (Quill 434). This disease is very painful to say the least. She was faced with the decision between a painful treatment process or death. Diane chose to let the disease run its course, this way she would be able to say her final good-byes to her family. Her only worry was that in the final stages of her death, would she be able to control herself, or would she slip away in agony. To avoid this she asked Dr. Quill if he would give her a prescription for barbiturates so that when the end was near she would be able to control her

Behavioral Phenotypes of Inbred Mouse Strains :: essays research papers

Molecular geneticists have recently been using targeted gene line mutations so as to effectively isolate certain genes as being the cause of a specific phenotype. However the effects of a gene can be a result of complex interactions within its genetic background. Scientist have tried to maintain and isogenic genetic background. However in choosing the appropriate isogenic background it is important that all of the effects of it be documented so that the appropriate selection of genetic background can be chosen for an expected phenotype and so that the results can be interpreted properly. The effects of different strains on the performance of various different tests of an animal’s behavior are documented here. A well established measure of mouse behavior is open field locomotion. In this measurement a mouse’s amount of movement, rate of movement and other behaviors are measured. These measurements are proposed to suggest specific levels of emotionality and anxiety in mice as well as other underlying traits. The levels of activity and anxiety have been measured for specific strains. The best choice for a strain when trying to assess the level of activity or anxiety for a mutation is the strain that is known to produce the opposite level of anxiety or activity. There are two types of learning tasks that have been assessed for. Complex learning tasks involve and animal using multiple pieces of information simultaneously and Avoidance tasks which involve the animal avoiding a location where they have previously received a shock. Other behavioral traits that have been assessed are aggressiveness, reproductive behavior and the effects of acoustic startle where the reaction of a mouse to a loud noise is measured as well as its reaction when the sound is preceded by a relatively quiet sound The effects of genetic strains have also been studied with regard to their effects on certain drugs. The effects of drugs such as ethanol show that it is very hard to generalize the effects of a specific drug on a specific strain since the reactions vary with the dose given and with the reinforcing effect that it has on the mice. In some studies it was shown that despite the noticeable mean effect of ethanol on a strain it did not have the same effect with a different dose. However certain generalizations of strains sensitivity to ethanol have shown themselves to be robust across several procedural variations.

Does the Media Dictate Our Life? Essay

They will view all the notifications first before doing anything else. Such is the situation today where people are very dependent on Social media. Media can be classified into two main types old and new media. Where the old media consist mainly of newspaper while the new media consists of the television and the social media etc. While some may argue that Social media may not be dictating our lives, it is indeed true that it has taken control of our lives in many aspects from our behaviour, perceptions, culture, fashion and more. Thus I strongly believe that media plays an important role in dictating our way of living. Some may argue that media does not dictate our life to a very large extent today mainly due to the fact that people have the ability to categorize what is true and what is not such that they do not easily get influenced by what is shown in the media. Due to people’s ability to critically evaluate all that is shown on the media their lives are not dictated by the media alone but instead, they also have a say in deciding what is important for themselves. However, in reality, it is true that the media does dictate a large portion of our life today. Media plays a deciding role in many aspects of our lives starting from our perception, culture, advocacies, behaviour, environmental awareness as well as political believes. Media plays a vital role in influencing our perceptions of the public as well as the celebrities as the Media chooses what it wished to portray to the public based on what it believes the public would wish to see example Tabloid News about the latest celebrity gossips. In this process, the media has the ability to change the information that they release in order to make it more appealing to the general public. As a result, this causes people to believe the false information that is given in the media mainly because of the fact that people do not truly intent to cross check with other sources. This prevents them from being able to fully distinguish between what is and what is not reality. Moreover, since the media only focuses on sensationalising the news and not merely portraying the message to the public, it leads to the public conjuring up the wrong image about certain people or events. This proves that the media does indeed play a vital role in dictating people’s perceptions on various aspects. Also, the media has now allowed for different culture to spread around the world and has led more people to find out about the popular culture of others around the world . This has now allowed people to embrace the traditions and popular culture that is followed by people in other countries and so influencing people’s willingness and ability to embrace other cultures. For example, Korean Pop also known as K-pop is famous world wide mainly due to the Media. Media paved the way for this popular culture to travel around the world allowing people across the globe to know about it. It is not uncommon to identify a Shinee (a K-Pop band) fan among people not only in Korea but around the world. That is the extent to which media has now allowed people to learn more about others cultures. At the same time, it has also allowed people to understand more about their own culture and roots so that their own heritage is not forgotten. Anyone who wishes to find out more about their own heritage only have to type into google or youtube and they will be bombarded by various information both in terms of articles as well as videos which they could use to improve their knowledge about their own heritage. Thus media plays a vital role in allowing people to understand their own culture and also embrace the culture in other countries The media also plays a vital role in dictating peoples lives due to the fact that it is a platform for governments to spread messages to the public and it is also the platform for people to voice their opinions and raise awareness about the other political systems. Media serves as the basis through which governments may engage in propagation so as to brainwash people into believing that their ruling is the best and they could also influence people into believing that they are happy mainly through censorship where people are not aware of what is actually happening around them. An example pertinent to this would be what is happening in North Korea whether the government is engaging in propagation by controlling the censorship such that it decided what the people should view. During World War II the government decided to portray to the public to the image that the soldiers were doing well though in reality they were not doing very well. As a result, this led people having a false hope and belief that they were doing well and thus affecting their perception of what is happening around them. As a result, people were misinformed about the actual situation yet they were unaware of it as they had fully trusted what was shown in the media. Therefore, it is true that the media completely dictates people’s lives in terms of the information that they receive and thus the type of image that is being portrayed to them Also, the media is responsible for changes in people’s behaviors as well. Media in terms of television, internet, constantly portrays image of celebrities dressed in a particular way and this does to a large extent influence people to follow the same trends as they conjure up the image that that is the latest fashion. Thus results in their changing taste and preference for certain goods and services. This proves that people’s taste and preference is influenced more by what is shown on the television rather than just what they actually like. Moreover, the media can also influence people in terms of their behaviour example, media is one of the main factors for the changing crime rates, violence, sexuality and more. For example, there was a case in India where a student had stabbed his teacher as his teacher had complained to his parents that his proficiency in Hindi was poor and that he had to do something to improve it. When asked what had actually motivated him to do so, the boy had mentioned that he was influenced by a recent Bollywood film called ‘Agneepath’ which had a lot of violent scenes. He mentioned that it was only after watching that movie that he was inclined to stab his teacher. This indeed serves as evidence to show the extent to which the media in its various forms could influence people into believing that certain deeds are fine to do though in reality it may not be therefore causing them to engage in the wrong behaviour In conclusion, it is true that while people choose what to believe and what not to believe, the media ultimately plays a large role in influencing people in various aspects of their lives. It thus becomes a necessity for people to be cautious of what they should believe and what they should take with a pinch of salt. It is of great importance that people do not just blindly believe what is shown in the media but instead practice some critical thinking to decide what is really true and what is not.

Literary Analysis of Adventures of Huckleberry Finn Essay

In Huckleberry Finn there are several themes. There are themes of racism and slavery, civilized society, survival, water imagery, and the one I will be discussing, superstition ( SparkNotes Editors). Superstition is a belief or practice resulting from ignorance, fear of the unknown, trust in magic or chance, or a false conception of causation (â€Å"Merriam-Webster†). Superstition was a very popular theme in Huckleberry Finn that you saw throughout the story. Huck was somewhat superstitious, but Jim speaks a wide range of superstition and folk tales. In the story it makes Jim seem as if he is unintelligent, when really his superstitions and beliefs come true and shows he is a wise person. At first, Huck thinks Jim’s superstitions are foolish and silly, but he eventually starts to appreciate Jim’s outlook and knowledge on life. Jim’s superstition was accepted as social teachings as well as being the adult figure in Huck’s life (SparkNotes Editors). One of the first times I saw superstition in the story was Huck’s superstition of bad luck. â€Å"Pretty soon a spider went crawling up my shoulder, and I flipped it off and it lit in the candle; and before I could budge it was all shriveled up. I didn’t need anybody to tell me that was an awful bad sign and would fetch me some bad luck, so I was scared and most shook the clothes off me. I got up and turned around in my tracks three times and crossed my breast everytime; and then I tied up a little lock of my hair with a thread to keep witches away ( Twain 110). † Another time Huck’s superstition of bad luck was shown in the story was when he accidentally spilled salt at breakfast. â€Å"One morning I happened to turn over the salt cellar at breakfast. I reached for some of it as quick as I could, to throw over my left shoulder and keep off the bad luck, but Miss Watson was in the ahead of me, and crossed me off ( Twain 117). † Because Huck was not able to throw the salt over his shoulder, he was very worried and nervous all day because he knew he would encounter bad luck sooner or later. The first time Huck went to get superstitious advice from Jim is when he went to ask Jim when his father would be returning in his life. He had already seen his father’s tracks in the snow and knew he would be coming real soon. He wanted to know what his father was going to do and how long  was he going to stay. Huck heard Jim had a hair ball that was taken out of a stomach of an ox, that he used to do magic with. The hair ball supposedly had a spirit in it that knew everything. The hair ball told Jim about Huck’s father and Jim told Huck, â€Å" Yo’ ole father doan’ know, yit, what he’s a-gwyne to do. Sometimes he spec he’ll go ‘way, en den agin he spec he’ll stay. De bes’ way is to res’ easy en let de ole man take his own way ( Twain 119). † He then began to tell Huck his father had two angels over him. A white, shiny angel that tells him to do right and a dark angel that tells him to do wrong. He told Huck that he also has two angels over him that does the same, and that nobody knows which one is going to get you in the end. This part of the story showed me Jim wasn’t as foolish and stupid as everybody thought he was, he was actually wise. That night when Huck returned home his father was waiting for him in his bedroom. Once Huck ran away to the island and found Jim ran away too and they discovered the dead man, who happened to be Huck’s father, Huck wanted to discuss the dead man but Jim warned him it was bad luck for them to talk about a dead man. â€Å" He said it would fetch bad luck; and besides, he said, he might come and ha’nt us; he said a man that warn’t buried was more likely to go a-ha’nting around than one that was planted and comfortable ( Twain 139). † Huck thought Jim made sense and respected him enough not to bring it up again. Huck then brought up to Jim, when he found the snake-skin the other day, Jim said it was the worst bad luck to touch snake skin. Huck did not believe they would experience any bad luck because they had experienced so much good luck with finding the house with all the goods and money they came across. Jim told him not to speak of it and he said the bad luck would still come, and it did come later that week. Huck decided to play a trick on Jim and put a dead rattlesnake in Jim’s blanket to scare him. When Jim laid down that night the snake’s mate was in his blanket and bit Jim on the heel. Jim was sick in bed for four days and Huck never told him he was the one who played the trick on him. He swore to himself he would never pick up a snake skin again, and Jim said to Huck maybe he would believe him next time and there might still be some bad luck to come. The theme of superstition in The Adventures of Huckleberry Finn is related to hope and fear. Jim’s hope and fear was that he would finally be free and his fear was that he would be captured and forced back into slavery. Huck’s hope was that he would be able to live his life without having to be in fear of his father and also that he would not have to live a â€Å"sivilized† lifestyle with the widow and Miss Watson. Everybody has hope and fear about something, and deals with it differently. Jim and Huck dealed with it by believing in superstition. Work Cited Page Twain, Mark. â€Å"Adventures of Huckleberry Finn. † The Norton Anthology American Literature. Seventh Ed. Vol. C. Nina Baym. New York: W. W. Norton & Comapny, Inc. , 2007. Print. SparkNotes Editors. â€Å"SparkNote on The Adventures of Huckleberry Finn. † SparkNotes. com. SparkNotes LLC. 2002. Web. 5 Feb. 2011. â€Å"www. merriam-webster. com/dictionary/superstition. † Merriam-Webster. Merriam-Webster, 2011. Web. 5 Feb 2011.

Bhaviour across the lifespan

Erik Erikson’s psychosocial theory of development is I think explained best the personality development of an individual. His theory focused on the boundary between the child and the environment and then graphed the evolution of the maturing ego’s relations with an expanding social world. Psychological developments results from the interaction between maturational process or biological needs and the societal demands and social forces encountered in everyday life. His theory concerns psychological development throughout the lifespan, rather than just the birth through adolescence.He based his theory on the concept of epigenetic principle, which means that development takes place in order, clearly identified stages, and that phase ought to be adequately resolved for growth to proceed smoothly. The eight stages of the life cycle clearly illustrate the development of an infant to his older years. He believes that development does not end when maturity is reached, but extend s into old age which is very true. The process of learning continues throughout life. For instance, stage 1 of Erikson’s trust vs.mistrust theory, infants learn either to trust or mistrust that their needs will be met on the basis of their experience (Sternberg and Wilson, 2004). Successful passage of this stage leads to a child that wants to learn to become self-sufficient and to develop his own independence. At each step of development, children learn that certain behaviors are acceptable whereas others are not. The years of middle childhood are particularly for the learning taught by the family, culture, and society. Peer relationships become more important over family.Erikson believed that individuals on this stage search for an identity as part of the society and must balance the desire to be unique and the need to conform. Adulthood life stages focused on achieving unselfish love, the feeling of productivity and wisdom. Certainly, that many people experience conflicts a t the ages Erikson specified, everyone would undergo the eight life cycles, but then successful passage of these stages can be a healthy experience for an individual. Obsessive-compulsive disorder (OCD) has been regarded as a neurotic disorder, like phobias and anxiety states.A neurotic patient, unlike a psychotic, he is aware that he has a problem- that is, he has insight and his contact with the outside world is relatively intact. People with this problem can suffer considerable distress, and often feel that they are helpless victims. Severe OCD can cause major incapacitation and drastically affects people’s lives. Criteria used for diagnosing OCD are: a person must have obsessions, compulsions or both; the disorder is not due to another disorder such as depression or organic disorders.Finally, the obsession and/or compulsion cause distress to the person and interfere with his life and activities (Penzel, 2000). A person with this disorder experienced unwanted recurrent and persistent thought which is not voluntarily produced just like when one is saying I am obsessed in football but experiences that invade a person’s consciousness that can be worrying, repugnant, blasphemous, obscene or nonsensical. An obsession is a passive experience: it happens to the person.He may be engaged in some activity, like driving a car, when the obsession intrudes into his consciousness. It disrupts his normal thinking and behavior. Compulsion on the other hand is a repetitive and seemingly purposeful behavior that is performed according to specific rules or in a stereotyped manner (Maj, 2003). The behavior is not an end in itself, but is usually intended to prevent some situation or event, though, the action is not related in a logical or reasonable way, or it may be clearly excessive.The person feels a strong compulsive urge to engage in a particular behavior which he carries out despite resistance and recognizing that it is irrational or excessive. Recovering f rom OC disorder is not simply a matter of sheer willpower or resistance. OC individuals need intensive help in retraining themselves, both in terms of behavior and their outlook on life. Therapies such as behavioral, cognitive and psychotherapy are the treatments that were used by psychiatrist in order to help an OC person to overcome his disease.Medications like antidepressants can also help to treat OCD, but important treatment came from the person itself, his willingness and the support from the people around him. WORK CITED Sternberg, R. & Wilson, J. (2004). Psychology. US: Thomson Wadsworth Maj, M. (2003). Obsessive-Compulsive Disorder. England: John Wiley and Sons Penzel, F. (2000). Obsessive-Compulsive Disorders: A Complete Guide to Getting Well and Staying Well. New York: Oxford University Press

A Glance At To Kill A Mockingbird English Literature Essay

Artlessness is a characteristic easy thrown off and replaced by society ‘s evilness. In the novel To Kill a Mockingbird by Harper Lee, artlessness has been ignored and replaced in many ways. Mockingbirds are guiltless and do music, but when you kill them the music stops, such as Boo Radley is misunderstood, Scout was attacked, being exposed to evil every bit good as forced to turn up, and Tom Robinson being stereotyped taking him into persecution. Boo Radley is like a mocker because he is misunderstood and everyone seems to assail him when in fact he is really a human being, merely making out for person, Scout was exposed to the immorality of world which had forced her to turn up faster to oppugn the society. Another mocker would Tom Robinson once more guiltless, but due to stereotypes, he ended up acquiring persecuted by the racist jury ‘s determination. Lookout is a mocking bird in its purest signifier ; she ne'er meaningfully hurts anyone, and she is an guiltless, five twelvemonth old miss who has no experience with the immoralities of the universe. Scout ‘s artlessness was taken off from her by Miss. Caroline invariably picking on her for cognizing how to read, doing her intelligence seem like a bad thing to cognize for her age. Her artlessness is best described when Miss. Caroline says â€Å" Your male parent does non cognize how to learn. You can hold a place now. † â€Å" I mumbled that I was regretful and retired chew overing upon my offense. † ( page 5 ) This demonstrates that although the offense accused of was non a big one, she was still excusatory towards Miss. Caroline, alternatively of speaking back in any contemptuous mode. Scout learns easy throughout the novel, the faces of the universe. Through those faces she is forced to associate Atticus ‘ instructions to the universe of Maycomb, includi ng her illustrations of Boo as individual. In the terminal Scout realizes, that Boo is one of the Mockingbirds that Atticus would speak about, where she says â€Å" when they eventually saw him, why he had n't done any of those thingsA †¦ Atticus, he was existent nice, † to which he responds, â€Å" Most people are, Scout, when you eventually see them. † ( page 281 ) With the consistence of Scout acquiring in problem by many people of Maycomb, Scout is forced to turn up after confronting important faces by Tom Robinson ‘s test, and the image of Boo turning out to be false. Maycomb society finds it hard to accept people that are different by certain characteristics or outlook even. Tom Robinson was guiltless, but was easy stereotyped because of the coloring material of his tegument. â€Å" Typical of a nigga ‘s outlook to hold a program, no idea for the farther, merely run blind first opportunity he saw † ( pg.265 ) . In this quotation mark by â€Å" typical † Lee means that all black people have a lower intelligence degree so white people. Stereotypes and racism can besides take the darkness in people ‘s bosom out, which causes them to disregard artlessness. Atticus stated â€Å" a topographic point where a adult male ought to acquire a square trade is in a courtroom, be he any coloring material of the rainbow. Peoples have a manner or transporting their bitternesss right into a jury box ( pg. 220 ) . † This means that even the tribunal ‘s justness system can besides be influenced by favoritism and society regulat ions. Tom Robinson was targeted like a mocker does for singing. His artlessness was darkened out and his tegument tone was brought out as a ground for him to be guilty. Tom was persecuted because Maycomb County believed that no black adult male could be right. The society discriminates anything that does non follow their regulations. Mockingbirds are guiltless and do music, but when you kill them the music stops, such as Boo Radley is misunderstood, Scout was attacked, being exposed to evil every bit good as forced to turn up, and Tom Robinson being stereotyped taking him into persecution. Therefore, it is a wickedness to kill a mocker when its artlessness, exposure and the pureness is replaced by silence.

Homeland Security Essay Example | Topics and Well Written Essays - 2000 words - 1

Homeland Security - Essay Example Currently, it employs more than 16,500 members from military and civil sectors accumulatively. Moreover, its network can also be observed to spread worldwide rendering greater access to valuable information concerning the homeland security issues (Defense Intelligence Agency, 2013). c. Mission The principle mission of DIA is to provide safety and security to the population of the US from unsocial and criminal activities with the assistance of policymakers, war-fighters and defense planners. However, it also intends to assist other nations in securing their homelands (Defense Intelligence Agency, 2013). 2. Role in Homeland Defense a. What does the agency itself say about its own role in homeland defense? The role of DIA can be identified to be principally focused on the collection of valuable and highly reliable information through human and technical resources comprising documentary affairs and managing media from all around the world. It also attempts to evaluate the impacts caused by foreign military affairs to the US civilian policymakers and commanders in the military sectors of the nation. ... As revealed by Schmitt (2012), DIA has been expanding its reach in the global dimension to avail more in-depth information concerning the terrorism activities which is now intended to be encompassing spy operations especially designed for Afghanistan and Iraq . Hence, it can be affirmed that over the past years, DIA has been actively performing its activities to satisfy its mission as an intelligence agency. 3. Summarize and Discuss Since its establishment, the DIA has been actively reporting multiple instances of planned terrorism attacks making the military force of the nation more cautious to combat such disasters. For instance, as the DIA had reported, around 61 detainees who had been released from the prison of Guantanamo Bay had joined terrorism groups by the year 2009. This particular information was further confirmed with a report, recent to the release of the terrorism activities which revealed that few of those detainees had already shipped to the border area of Afghanistan and Pakistan by 2004. This information proved to be quite effective for the US military force to take precautionary measures in dealing with the issue (Lucas, 2010). 4. Core Values a. List of Core Values of DIA The core values of DIA are identified as teamwork, integrity, excellence and service (Defense Intelligence Agency, 2013). b. Discuss how the core values of each of the three agencies compare with the SLU core values DIA maintains its core values through cooperation among members at every level of its operations fostering development of the community in all spheres, with especial concern to its defense or security system. Its strategies has been thus focused towards accomplishing its sole objective to

Leadership Assignment Example | Topics and Well Written Essays - 2000 words - 1

Leadership - Assignment Example Objectives of the change management programme were to, restructure the organisation, introduce a collaborative culture, and transform the organisation into an agile business. This section critically reviews the change management program, initiated by the management, through the human resources department (UKWON, 2008). Literature Review: Change management is often a traumatic experience, especially for old firms, since it can involve restructuring the organisation, bringing in process and technology changes, terminating or redeploying the older staffs that do not have the required skills for the new technologies. In many cases, the change begins at the organisation culture level as the firm tries to transform itself (Morgan, 1997). For these reasons, the initial resistance to change in many organisations is high, and the HR department needs to use finesse and tact in the change management process (Burnes, 2004). Different types of change management are developmental, transitional, transformational, planned, emergent, radical, incremental, episodic, and continuous. Developmental change seeks to correct existing processes, such as improving the skills or processes (Wilkins and Patterson, 1985). Transitional change is about seeking a different state, from the current state (Fernandez and Rainey, 2006 ). Transformational change tries to create an organisation that is significantly different from the existing state, and it can affect the culture, internal processes, strategy, and the organisational structure (Shaw, 1997). Each of these changes has their own methods and dynamics, and is implemented with different time spans, during which the organisation must change (UKWON, 2008). Leadership and change management process at BT: The forces of globalisation and the free market policy, which the UK government brought in, triggered the problem of change management at BT (Sperber, 1996). As a result, many new telecommunication

Marketing Exam Questions Assignment Example | Topics and Well Written Essays - 2000 words

Marketing Exam Questions - Assignment Example Web marketing entails use of web sites and search engines to provide information about the prices and other aspects of firm’s brands to the consumers. Email marketing on the other hand involves marketing of brands through the use of messages sent to the existing and potential consumers. Social marketing, one of the most used marketing channels in the contemporary business world, entails use of social sites that includes Face book, You Tube, Digg and Twitter. The concept of perceived benefits and perceived sacrifices indicates that for a customer to experience his or her value, the perceived value or the gain of acquiring the product must be higher than the cost of acquiring the product. An organization can adopt three major value parameters. First, a firm must provide a marketing strategy that meets and exceeds customer needs. Secondly, in a service industry, a firm should ensure that its customers feel comfortable and valued, based on the services provided by the company. Thi rdly, in a manufacturing industry, customers must be provided with a service that is of higher value as compared to that of the competitors. Internet marketing that is aimed at matching customer value and reflecting on extensive marketing effectively applies the concept of perceived benefit and perceived sacrifice. ... Similarly, Virgin Company has a culture of placing its customers at the centre of its operations. For example, the company has embarked on market research and innovation in order to come up with products that meet the needs of its customers. The Consumers are satisfied when they perceive that psychological costs as well the cost of conversion of sacrifices to benefits are lower that the value they will receive. Thus there is need for companies that aim at creating strong positive customer product relationship emulate internet marketing that provides valuable information to the consumers. By upholding customer value, McDonald’s and Virgin Atlantic have created strong customer base resulting to high sales and sustainable profit for the firms. Similarly, the customers have become loyal towards the firms brands an aspect that has resulted to repeated purchases and strong relationship between the firms and the consumers. Question B Marketing myopia is a marketing term that indicate s that any firm or business will do well at the end if the firm concentrates on consumers and its aim is to meet the customer needs rather that the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered United Kingdom market in the middle 1990s since it allowed postal strike of the workers and introduction of products that caused a lot of competition in the market. Virgin aim was to do away with monopoly of firms and products thus many thought that virgin was a threat to the existing business. The introduction of virgin in United Kingdom led to transformation of many companies for example a firm like

Treasury and Risk Management Assignment Example | Topics and Well Written Essays - 1000 words

Treasury and Risk Management - Assignment Example The present value of the project stands at $1.15 million dollars over the five periods of exploration. Based on the estimated value of the initial costing of capital, I do not think it will be profitable to undertake the ore extraction (HOWELL, 2007). The cost of exploring the ore’s initial capital stands at more than half of the profit that the project will yield. This is not lucrative based on the fact that the prevailing economic conditions are bound to change. When such a project is to be explored, there are myriad factors that need to be put into consideration. This includes other conditions and political risks such as expropriation. Expropriation refers to the use of private property for public reasons. When such a case occurs, it is pertinent that the affected members be appropriately compensated. It is also essential that the will of the owners of the land be served (BRINK, 2004). However, in such conditions, many of the landowners are usually mistreated by the government hence tarnishing the name of the explorer. This will, in turn, affect them politically in terms of popularity and international relations. Therefore if expropriation will be avoided or stands at low percentages, then it will be okay to proceed with the ore extraction. However, if the percentage is large, then it will not be good to proceed with the project. In a meeting to discuss expropriation, I would be glad to invite major stakeholders to the project. This will involve a representative from the US government and that of the Mexican state government to discuss the issue. There shall be also the head of the company that is contracted to undertake the exploration and a representative of the people in the area of exploration. The data and information necessary for such a meeting will include documents to sign the agreement of certain terms by the parties.  There must also be data on past expropriation experienced noticed in the Mexican government so as to justify the cost of the same.     

Globalisation is not a new process. Discuss Essay

Globalisation is not a new process. Discuss - Essay Example The process of globalisation depends on trade and financial flows that have the potential to bind different economies of the world. Additionally, the advancements in information technology and mass media also contributed equally in reducing the barriers persisting amid different nations (Warrier & Wunderlich, n.d.). According to the report of UNESCO (2010), globalisation is not a new procedure, as it existed since the commencement of the Second World War that not only restricted economic development but also affected the people living in then respective societies. Globalisation has become one of the critical issues in the 21st century because of the increased level of technological advancements. From an economic perspective, globalisation has the potential to bring change in the world by ways of promoting free trade, maximising the flow of capital between nations and augmenting the extent of investments. The improved relations between several countries thus facilitated economic growt h, as new markets have been developed and increased their scope of maintaining long-term sustainability due to the procedure of globalisation (Mrak, 2000; Warrier & Wunderlich, n.d.). In relation to the above context, the essay intends to discuss critically globalisation to be not a new process in this contemporary era. The process of globalisation can be related to making wide interactions amid various individuals and nations. The process not only affects international trade but also makes extensive impact on the investment level and other related elements that have the potential to develop an economy. The process of globalisation is not new because people are engaged in trade and other allied activities since past centuries. The buying and selling of goods is such a process, which has already existed from past several years. For instance, the existence of the Silk Road that connected Europe, China and other Asian nations indicates the

Healtful eating for weightlifters Essay Example | Topics and Well Written Essays - 1000 words

Healtful eating for weightlifters - Essay Example The awareness for such healthy outlook is more universal now than ever before. There are more fitness camps, more gyms in the neighborhood, more health and fitness equipment and facilities, and those who do not have access to these or do not feel their need have viable alternatives in aerobics and yogic stances. (Robert J. Buresh, MS, et al). The first step towards the achievement of good health and physique is proper diet and exercise. This paper is focused on healthful eating for weightlifters. As such, we are going to concentrate on those muscles that help weightlifters. There are muscles for activities such as marathon runners. These muscles are made up of Type 1 fibres and are ideally suited for runners and other activities of aerobic nature. The Type 2 fibre muscles develop for the purpose of short bursts of energy and are ideal for weight lifters. (Jonny Bowden). Therefore, the diet and exercises for weightlifters are framed after examining two factors. Factor number one is the weightlifter. Diet and exercise comprise factor number two. In order to satisfy the criteria for factor number one, the weightlifter’s age, sex, height, weight, body mass index, present state of health, health history, and disability (if any) are recorded. The recording of data for factor number two will include present diet and physical activities, heart beat and pulse rates, calories level, and health related problems (if any). It may not be possible to obtain the complete regimen of diet and exercise suitable for a particular person in one day. Getting hold of the regimen is the first step. Gradually, the process may undergo changes as the weightlifter continues on the diet and workouts, and upgrades to diets and physical activities which help in performance improvements. The nutrition that results from dietary intake in our bodies is necessary for all of us. The body will simply collapse without nutrition. It is

How William Wordsworth's poem She dwelt among the untrodden ways Essay

How William Wordsworth's poem She dwelt among the untrodden ways demonstrates how love elevates a person's importance and beau - Essay Example The poem is composed of three stanzas with rhyming words although the rhymes were not consistent like in the second stanza where ‘tone’ and ‘one’ are not rhyming words as opposed to ‘eye’ and ‘sky’. Such use of rhymes has set a tone that captures the reader’s thoughts to the picture the poet painted in his poem as he wove his words to express his thoughts and feelings towards his subject. Reading the poem aloud also emphasizes the effect of the rhymes in the poem, guiding the reader when to use peaks and valleys when reading orally. Though the poem is a short one, it has basically used a lot of the elements of poetry in addition to the one aforementioned. Symbolism is another strong element used in the poem that added to the beauty and depth of the meaning of the poet’s words. An example of which would be the use of the word ‘springs’ in the first stanza which connotes wisdom and life-nurturing elements. T he woman who is the subject in the poem might have been an ordinary person who lived an ordinary life but to those who have lived with her, saw her as a spring or source of wisdom and nurturing that her physical features were surpassed by those which were beautiful from within her. Metaphorically, the woman was compared to a violet that is hidden from the world’s view.

CULTURES WITHOUT A COUNTRY - STATELESS NATION Term Paper

CULTURES WITHOUT A COUNTRY - STATELESS NATION - Term Paper Example The development in the country has not gone unnoticed. However, they have been associated similar outcomes in other decentralized countries like Germany, United States and Australia. The association is treated under the foreign policy or international relations of the regional government that is known as the wider rubric of paradiplomacy. The domestic and international structures play an essential role in conditioning the consequences of nationalism for regions that operate internationally. Regional autonomy, national foreign policy agenda and constitutional frameworks are crucial elements of the domestic context. The key elements of international environment shaping are determined by the behavior of the foreign state in connection to political and economic continental regimes. Basque country is geographically situated at the western end of the Pyrenees and it covers territories in both France and Spain. The most polluted area of Basque country is in Spain, which is known to be a compound state that incorporates various degrees of internal ethno territorial plurality. The modern political unification of Spain took place through the means of a dynastic union under the catholic Kings in the year 1469. (Friend) However, its constituent territories maintained their autonomous existence. The incorporation of territories to the Hispanic monarchy was achieved in the unruly stage s of European Mordent Age. This was centuries before national homogenization process was carried out in the European monarchies. Prior to the union of the catholic Kings, the Castilian prices had the unification of Leon and Castile in bringing through royal marriages and conquest. It also incorporated the Basque provinces of Alava, Biscay and Guipuzcoa. These three provinces took good care of their local rights, fueros and traditions. During the XIX century, many Spanish dominions

Competitors Analysis for Hoi Tin Tong Essay Example for Free

Competitors Analysis for Hoi Tin Tong Essay Hung Fook Tong (HFT) founded in 1986 and more than 120 stores in China and HK. HFT turned traditional herbal tea shop into a modern and innovative enterprise over the years which have over 100 products, including herbal jellies, herbal tea, homemade soups, and preservative-free healthy drinks. An innovation that helped both the popularity and the portability of herbal tea, they have more than 3000 retail points across the territory, including supermarkets, convenience shops, schools and restaurants. Kung Wo Tong (KWT) was established in 1904 by an imperial physician in the Qing Dynasty, there are total 10 stores in HK and 1 in China. The stores located along a main street and keeps old-fashioned herbal drinks shops in typical sized with limited even no decoration over hundred years. Most of shops sell four to six kinds of herbal drinks, but the herbal jelly is one staple that seldom miss the list. They keeps tradition way and focus more on the health benefits rather than its taste. HealthWorks (HW) started as a traditional Chinese herbal tea shop in 1989 and decided to modernize the company in 2000 in order to follow their global expansion plan. HW use modern technologies involves in develop, produce and distribute an array of traditional Chinese natural nourishing productions including herbal soup, herbal tea, medicinal tea, herbal jelly and other Chinese medicinal diet. There are 22 shops which mainly at MTR stations with trendy decoration and more than 1500 point of sales distributing ready-to-drinks herbal tea in various supermarkets and convenient stores Compare to HTT, customer regard KWT is more traditional and believe the products have more medical function while HFT and HW are trendier and provide health supplement goods. So, customers who go to HTT and KWT will be the local people who believe traditional herbal benefits, mainly the adult and elderly. The customers who go to HFT and HW will be younger age customers with health conscious and even tourists. HTT lost the competitive advances to HFT on product range and market coverage due to HFT do a good job at distribution strategy which has lots of products and large distribution channels. HFT also use price strategy to set their price is the lower among these competitor, these advances make HFT become the biggest herbal tea group in HK according to survey by AC Nelson. HTT use location strategy and branding strategy better than other competitors who have many chain stories and strong image, so HTT have competitive advances on sales network, number of chain stores and customer loyalty.

Dr Pepper Essay Example for Free

Dr Pepper Essay I. Factual Summary: Dr. Pepper is the main contender in the non-alcoholic beverage industry. Their wide range of products is the key to their continued success; by giving consumers variety. Dr. Pepper also remains profitable by maintaining a strong brand images and relationship with its consumers. Their main customers are large retails stores like Wal-Mart and Target; as well as convenient stores. II. Problem/ Opportunity: Dr. Pepper has the opportunity to branch out in the sports/energy drink market. The problem is the high level of competition. Red Bull and Monster already possess a great deal of the market and are well-known through branding and advertisement. III. Alternative Solutions: a.) Launch an energy drink and rely on the already existing relationships with vendors and consumers to make a profit. Use creative advertisements and slogans to compete against the competition. b.) Create an entirely new niche of product to stand out above the crowd. The product would need to be focused around the 18-25 age range; since that is where the market is seeing the most sales. Also, it will need to designed to fit into the â€Å"on-the go† lifestyle. c.) Focus on current products; and not venture into the sports drink genre. To avoid a potential loss of profit; Dr. Pepper could forgo launching a new line in an already competitive market. IV. Selection Solution: Dr. Pepper can launch a new drink that is protein filled. New to the shelves this product will attract the athletic consumer as well as those on the go lifestyles that are looking for a healthier drink choice. Dr. Pepper can still charge a higher price than Gatorade, and reach the same target market; since this is an entirely new concept. V. Conclusion The U.S. sports drink market posted total retail sales of $7.5 billion in 2006 and a year-over-year growth rate of about 13%. Dr. Pepper definitely needs to be part of this product category. By sticking out above the crowd with the protein filled drink, Dr. Pepper will not be directly competing against Red Bull or Monster, but will still have a presence in the health conscious market. Dr. Pepper can use in place relationships and strong brand image to its advantage while launching this new drink. It is important to target the right market with this product; which would be the 18 to 25 age range.

Pest And Swot Analysis Of Australia

Pest And Swot Analysis Of Australia Sydney is the largest city in Australia with a population of 22,000 in central area and 4 million people in greater Sydney area. It is situated on Australias south-east coast and is one of the most multicultural cities in the world and is a major destination for immigrants to Australia. 1.2 The Product Kluang Station Kluang Station is known as the Coffee Shop Canteen. Going abroad for further expansion and growth for the first time may be challenging as there are limitations to it. The existence of rules and regulations for venturing into the Australian food and beverage market require that they be critically looked at as it is crucial for Kluang Station to understand and abide them. 2.0 Market Audit SWOT Analysis PEST Analysis A recent international comparative study, Doing Business in 2008, found Australia has the ninth most business friendly regulations in the world, this means that the regulatory environment in the economy is conducive to the operation of business. Political The government and regulatory institutions are reliable, transparent, impartial and internationally competitive, thus providing investors with a safe and secure business framework. Political Risk One of the main issues to be discussed is the concern of the political risk within a country. In this case, concerns of the possibility that political decisions such as expropriation of profits, events such as wars, terrorism, and insurrection in the host country will negatively affect the business climate. Political System Three political parties dominate the Australian political system: The Liberal Party (LP) nominally representing urban business interests, and its smaller Coalition partner. The Nationals nominally representing rural interests are the more conservative parties. The Australian Labor Party (ALP) nominally represents workers, trade unions, and left-of-center groups. All political groups are tied by tradition to welfare programs. Over the last decade, Australia has increased assistance to families while imposing obligations on those receiving unemployment benefits and disability pensions. Legal System Australias legal system is based on the English System of legislative statutes and common law similar to that of Malaysia. Therefore, depending upon the type of investment proposed, an overseas investor in Australia would need to have regard to the laws and regulations of one or more of the Federal, State, Territory or Local Governments. With regards to the opening of Kluang Station in Sydney, the Federal Government has power in most areas concerning the national economy including income tax, exchange controls and foreign investment in corporations and land assets. Economical Australia has an enviable, strong economy with a per capita GDP on par with the four dominant West European economies. Healthy business and consumer confidence and high export prices for raw materials and agricultural products are fueling the economy, particularly in mining states. According to the data and products produced by the Australian Bureau of Statistics (ABS) the current unemployment rate is 4.4 which are known to be one of the lowest rates in the world Sociocultural i. Communication Australians are very direct in the way they communicate, There is often an element of humor, often self-deprecating, in their speech. Language English is the national language. Australian English is a major variety of the language, with its own distinctive accent and vocabulary some of which has found its way into Standard English. All documentation are written in English, these make it easy for Kluang Station to venture into Sydney. ii. Dining With the emphasis of multiculturalism, many other cuisines have influenced the Australian food culture such as the Asian foods formerly brought up by the settlers. Technological A combination of world-class information and communications technology (ICT) is adaptable across all Australian industry sectors providing an excellent environment for investors. E-readiness is a measure of a countrys information and communications technology and the ability of businesses and consumers to use ICT to their advantage. One benefit of this is the application of mobile technologies. The service industry, more specifically restaurants, has initiated exploiting the benefits of mobile technology. For instance, the benefits of using personal digital assistants (PDAs) in a restaurant have been explored. The findings indicated that the use of such technology has increased efficiency and accuracy, speedier service, better usability, and enhanced reputation. Telecommunication Sydney has a world class telecommunications infrastructure. Australian domestic networks consist of fiber-optic, wireless, and satellite system. Fiber-optic cables are the predominant technology allowing speedy internet access. Transportation Sydney is well equipped with public transport ranging from buses, taxis, to monorails and trains. There are also catamarans and ferries that ferry people from the main island to Manly Island located across Sydney harbour. Besides that, the airport is located close to the city, about a half an hour drive by motorway. 3.0 Target Market The restaurants target market will consist primarily of local residential customers ranging in age from 21 to 45 and local businesses. The main customers to be targeted would be office workers and tourists. This is due to the fact that most children would be at school and family outings happen on weekends as parents and children are free from obligations. Objectives Below are the objectives that are to be achieved via the marketing plan for Kluang Stations expansion into the Australian food and beverage market: i. Expand the market for local Malaysian delicacies such as Roti Bakar, Hainanese chicken rice, Ipoh White coffee and The Tarik ii. Expand the growth potential of Kluang Station by venturing into a new international market. Marketing Plan 5.1 Mode of entry 5.2 Product 5.3 Price First step for going global, Kluang Station is aware that price becomes increasingly important as a competitive tool. The manager is responsible for setting and controlling the price of the goods and services provided. In Kluang Station, the prices of food and drinks served are in about the range of $2 to $15. 5.3.1 Customary Mark-ups There are costs that will be incurred in the business that will lead to increments of the pricings. The main costs from the fixed rate include the renting, utility, and electricity of the restaurant in Sydney. Also, the charging of labor, that costs AUS$5 per hour.Part of the government regulations, Kluang Station must comply with the application of GST (tax charges) on total items sold. 5.4 Place Kluang Station will be located at Newtown NSW. The reason this particular address was chosen was due to the reputation of the street. Locals know it as a dining area that offers a variety of different foods to cater to any palette. It will be fitted will old kopitiam furniture; wooden stools and chairs, marble top tables, which will be flown in from Malaysia. To add to the ambiance, old Chinese opera music will be played softly in the background. 5.5 Promotion As there are many forms of advertising in Australia, Kluang Station would take this advantage to become recognize in the market. Since they are new in the market, Kluang Station would want to be established however within their planned budget. One way to advertise the existence of Kluang Station is through newspaper as it is one of the lowest costs for advertising. Since the target markets are potential drivers in Sydney, this could be the best way to reach to them. 5.6 Human Resource Kluang Station will need to employ several workers; cooks, waiters/waitresses, cleaners, cashiers, a manager, and two supervisors. Hiring will be done from the local community by taking out an advertisement in the local paper and using local job placement agencies. 5.6.1 Employer-employee relations There are employer employee agreements whereby this is registered with the Western Australian Industrial Relations Commission, covering an employees working arrangements, pay and conditions. The employer employee agreements have been designed to provide appropriate protections and choice for both employees and employers. 5.6.2 Salaries and benefits Working in Australia gets the benefit of a flex working time. The salary of every employee is in proportion to their work loads. It seemed to have been above the standard scale and this is why many seek to land in the Australia shores. Aside from the filthy competitive salaries and benefits, they can enjoy luxurious fringe benefits. Budget 6.1 Five year financial project and assumption The following pages showcase the budget profits/ lost statement and estimates projected income statement. Based on our assumption, Kluang station will be making a profit throughout the 5 coming years