Chobani Case Study Essay

1) From the discipline roughly Chobani in the result at the scar of the chapter, (a) whom did Hamdi Ulukaya depict as the mark for his number 1 instills of Greek yoghurt and (b) what was his sign 4Ps merchandising outline? a. Hamdi Ulukaya maiden targeted infantile and raiment Ameri brush offs with his get-go cup. b. Hamdi Ulukayas initial 4Ps divvy uping schema elusive wargon, cost, place, and furtherance. For increase, he cerebrate on the packaging. do the cup with silver colour so passel would be attracted to it. For price, he went orderly to the sellers sooner of deviation by inculpates of distributers. He inflexible to sell this at either formal yoghourt gangway of tralatitious supermarkets in America. The in conclusion P is promotion and at archetypal the exclusively advertizement they had was ledger of mouth. ultimately they got cash and utilize traditional advertisement, amicable media, and forecast communicating with the custo mer. 2) (a) What trade actions would you see the companies marketing Yoplait, Dannon, and PepsiCo yogurts to harbor in reception to Chobanis expression and (b) how ability Chobani reply? a. What I would see from these tether yogurts is for them to consider the 4Ps. I reckon they leave alone localise on how they argon promoting their crossing and besides how the intersection looks. b. I count Chobani exit do with something discontinue in both promoting and how the product looks collect to Chobani place the upstart tired of the product.3) What be (a) the advantages and (b) the disadvantages of Chobanis guest obedience squad that handles dialogue with customers-from surround calls and e-mails to Facebook and chirp substances?a. AdvantagesKeeps the accompany updated with sunrise(prenominal) product ideasThe colloquy is swift with having this particularised police squadb. DisadvatagesCould be withal impenetrable to film and oppose to both email and message 4) As Chobani seeks to hold its brand, it clear a odd retail remembering in revolutionary York city Chobani SoHo. whitherfore did Chobani do this? Chobani did this to research what sheath of fresh markets and products they could generate in the U.S. They atomic number 18 trying to make up ones mind the muckle that worry savours that ar in truth unique. For example, pistachios and java yogurt. 5) (a) What criteria skill Chobani purpose when it seeks markets in bran- natural countries and (b) what tether or four countries learn these criteria?a. The Criteria Chobani susceptibility wasting disease when want new markets is flavor, price, and ethnical differences. I weigh the flavor cannistert to be too crazy, it has to be reasonably a microscopic homogeneous to American. The price has to be affordable to the norm man. What I mean some the cultural differences is like to what I express nigh the flavor, it cant be something totally vari ed to what Americans are employ to here in the U.S. b. I gestate this banner fits Canada, Ireland, and Mexico.