Dr Pepper Essay Example for Free

Dr Pepper Essay I. Factual Summary: Dr. Pepper is the main contender in the non-alcoholic beverage industry. Their wide range of products is the key to their continued success; by giving consumers variety. Dr. Pepper also remains profitable by maintaining a strong brand images and relationship with its consumers. Their main customers are large retails stores like Wal-Mart and Target; as well as convenient stores. II. Problem/ Opportunity: Dr. Pepper has the opportunity to branch out in the sports/energy drink market. The problem is the high level of competition. Red Bull and Monster already possess a great deal of the market and are well-known through branding and advertisement. III. Alternative Solutions: a.) Launch an energy drink and rely on the already existing relationships with vendors and consumers to make a profit. Use creative advertisements and slogans to compete against the competition. b.) Create an entirely new niche of product to stand out above the crowd. The product would need to be focused around the 18-25 age range; since that is where the market is seeing the most sales. Also, it will need to designed to fit into the â€Å"on-the go† lifestyle. c.) Focus on current products; and not venture into the sports drink genre. To avoid a potential loss of profit; Dr. Pepper could forgo launching a new line in an already competitive market. IV. Selection Solution: Dr. Pepper can launch a new drink that is protein filled. New to the shelves this product will attract the athletic consumer as well as those on the go lifestyles that are looking for a healthier drink choice. Dr. Pepper can still charge a higher price than Gatorade, and reach the same target market; since this is an entirely new concept. V. Conclusion The U.S. sports drink market posted total retail sales of $7.5 billion in 2006 and a year-over-year growth rate of about 13%. Dr. Pepper definitely needs to be part of this product category. By sticking out above the crowd with the protein filled drink, Dr. Pepper will not be directly competing against Red Bull or Monster, but will still have a presence in the health conscious market. Dr. Pepper can use in place relationships and strong brand image to its advantage while launching this new drink. It is important to target the right market with this product; which would be the 18 to 25 age range.

Pest And Swot Analysis Of Australia

Pest And Swot Analysis Of Australia Sydney is the largest city in Australia with a population of 22,000 in central area and 4 million people in greater Sydney area. It is situated on Australias south-east coast and is one of the most multicultural cities in the world and is a major destination for immigrants to Australia. 1.2 The Product Kluang Station Kluang Station is known as the Coffee Shop Canteen. Going abroad for further expansion and growth for the first time may be challenging as there are limitations to it. The existence of rules and regulations for venturing into the Australian food and beverage market require that they be critically looked at as it is crucial for Kluang Station to understand and abide them. 2.0 Market Audit SWOT Analysis PEST Analysis A recent international comparative study, Doing Business in 2008, found Australia has the ninth most business friendly regulations in the world, this means that the regulatory environment in the economy is conducive to the operation of business. Political The government and regulatory institutions are reliable, transparent, impartial and internationally competitive, thus providing investors with a safe and secure business framework. Political Risk One of the main issues to be discussed is the concern of the political risk within a country. In this case, concerns of the possibility that political decisions such as expropriation of profits, events such as wars, terrorism, and insurrection in the host country will negatively affect the business climate. Political System Three political parties dominate the Australian political system: The Liberal Party (LP) nominally representing urban business interests, and its smaller Coalition partner. The Nationals nominally representing rural interests are the more conservative parties. The Australian Labor Party (ALP) nominally represents workers, trade unions, and left-of-center groups. All political groups are tied by tradition to welfare programs. Over the last decade, Australia has increased assistance to families while imposing obligations on those receiving unemployment benefits and disability pensions. Legal System Australias legal system is based on the English System of legislative statutes and common law similar to that of Malaysia. Therefore, depending upon the type of investment proposed, an overseas investor in Australia would need to have regard to the laws and regulations of one or more of the Federal, State, Territory or Local Governments. With regards to the opening of Kluang Station in Sydney, the Federal Government has power in most areas concerning the national economy including income tax, exchange controls and foreign investment in corporations and land assets. Economical Australia has an enviable, strong economy with a per capita GDP on par with the four dominant West European economies. Healthy business and consumer confidence and high export prices for raw materials and agricultural products are fueling the economy, particularly in mining states. According to the data and products produced by the Australian Bureau of Statistics (ABS) the current unemployment rate is 4.4 which are known to be one of the lowest rates in the world Sociocultural i. Communication Australians are very direct in the way they communicate, There is often an element of humor, often self-deprecating, in their speech. Language English is the national language. Australian English is a major variety of the language, with its own distinctive accent and vocabulary some of which has found its way into Standard English. All documentation are written in English, these make it easy for Kluang Station to venture into Sydney. ii. Dining With the emphasis of multiculturalism, many other cuisines have influenced the Australian food culture such as the Asian foods formerly brought up by the settlers. Technological A combination of world-class information and communications technology (ICT) is adaptable across all Australian industry sectors providing an excellent environment for investors. E-readiness is a measure of a countrys information and communications technology and the ability of businesses and consumers to use ICT to their advantage. One benefit of this is the application of mobile technologies. The service industry, more specifically restaurants, has initiated exploiting the benefits of mobile technology. For instance, the benefits of using personal digital assistants (PDAs) in a restaurant have been explored. The findings indicated that the use of such technology has increased efficiency and accuracy, speedier service, better usability, and enhanced reputation. Telecommunication Sydney has a world class telecommunications infrastructure. Australian domestic networks consist of fiber-optic, wireless, and satellite system. Fiber-optic cables are the predominant technology allowing speedy internet access. Transportation Sydney is well equipped with public transport ranging from buses, taxis, to monorails and trains. There are also catamarans and ferries that ferry people from the main island to Manly Island located across Sydney harbour. Besides that, the airport is located close to the city, about a half an hour drive by motorway. 3.0 Target Market The restaurants target market will consist primarily of local residential customers ranging in age from 21 to 45 and local businesses. The main customers to be targeted would be office workers and tourists. This is due to the fact that most children would be at school and family outings happen on weekends as parents and children are free from obligations. Objectives Below are the objectives that are to be achieved via the marketing plan for Kluang Stations expansion into the Australian food and beverage market: i. Expand the market for local Malaysian delicacies such as Roti Bakar, Hainanese chicken rice, Ipoh White coffee and The Tarik ii. Expand the growth potential of Kluang Station by venturing into a new international market. Marketing Plan 5.1 Mode of entry 5.2 Product 5.3 Price First step for going global, Kluang Station is aware that price becomes increasingly important as a competitive tool. The manager is responsible for setting and controlling the price of the goods and services provided. In Kluang Station, the prices of food and drinks served are in about the range of $2 to $15. 5.3.1 Customary Mark-ups There are costs that will be incurred in the business that will lead to increments of the pricings. The main costs from the fixed rate include the renting, utility, and electricity of the restaurant in Sydney. Also, the charging of labor, that costs AUS$5 per hour.Part of the government regulations, Kluang Station must comply with the application of GST (tax charges) on total items sold. 5.4 Place Kluang Station will be located at Newtown NSW. The reason this particular address was chosen was due to the reputation of the street. Locals know it as a dining area that offers a variety of different foods to cater to any palette. It will be fitted will old kopitiam furniture; wooden stools and chairs, marble top tables, which will be flown in from Malaysia. To add to the ambiance, old Chinese opera music will be played softly in the background. 5.5 Promotion As there are many forms of advertising in Australia, Kluang Station would take this advantage to become recognize in the market. Since they are new in the market, Kluang Station would want to be established however within their planned budget. One way to advertise the existence of Kluang Station is through newspaper as it is one of the lowest costs for advertising. Since the target markets are potential drivers in Sydney, this could be the best way to reach to them. 5.6 Human Resource Kluang Station will need to employ several workers; cooks, waiters/waitresses, cleaners, cashiers, a manager, and two supervisors. Hiring will be done from the local community by taking out an advertisement in the local paper and using local job placement agencies. 5.6.1 Employer-employee relations There are employer employee agreements whereby this is registered with the Western Australian Industrial Relations Commission, covering an employees working arrangements, pay and conditions. The employer employee agreements have been designed to provide appropriate protections and choice for both employees and employers. 5.6.2 Salaries and benefits Working in Australia gets the benefit of a flex working time. The salary of every employee is in proportion to their work loads. It seemed to have been above the standard scale and this is why many seek to land in the Australia shores. Aside from the filthy competitive salaries and benefits, they can enjoy luxurious fringe benefits. Budget 6.1 Five year financial project and assumption The following pages showcase the budget profits/ lost statement and estimates projected income statement. Based on our assumption, Kluang station will be making a profit throughout the 5 coming years

Education And Psych :: essays research papers

Psychology in My Profession Psychology is involved in almost every job field in the modern era. Marketers use psychology to figure out how to convey their product to consumers. Car designers use psychology to give their cars features that would persuade potential buyers to choose their car. Doctors use psychology to understand their patients better. My chosen profession is education, and there are an unlimited number of applications for psychology. In teaching, psychology is the basis in which teachers understand their students. The specific area that would be most pertinent to teaching would probably be social psychology. College students basically take the same courses over their 4-year tenure in the university. But only certain students want to regurgitate the knowledge that they have acquired over the years. These are the students that have chosen teaching as their profession. The ones that want to pass on what they have learned to students need to not only be knowledgeable in their subjects, but need to know how to understand the students. If a teacher can not understand their students, then there is very little hope for the professor teaching the student anything. Understanding a student is a complex process that takes a lot of training. A teacher needs to know what the child is thinking in order to fully understand them. Teachers need to be able to communicate with the students so the student can tell the teacher what he is thinking. Another way to understand a student is to study social psychology. Social psychology is the study of the effects of people on people. More specifically, social psych observes how interactions between people affect an individual. Social psychologists study how people react in groups, emotional behavior, and attitudes and opinions of people. Since there is never a time in school when a child is alone, it is imperative that a teacher understands how children act and react when they are placed in a group or classroom. A teacher needs to understand why some kids are more outgoing, while others seem to fade away in classes. It is the teacher’s job to know the reason a child is not learning to the best of his capa bilities. Social psychology looks at these problems and researches solutions that will remedy a child’s abnormal behavior in the classroom. A teacher that is fluent in social psychology and understands the way a child thinks is much more equipped to take on the everyday problems of teaching. Education And Psych :: essays research papers Psychology in My Profession Psychology is involved in almost every job field in the modern era. Marketers use psychology to figure out how to convey their product to consumers. Car designers use psychology to give their cars features that would persuade potential buyers to choose their car. Doctors use psychology to understand their patients better. My chosen profession is education, and there are an unlimited number of applications for psychology. In teaching, psychology is the basis in which teachers understand their students. The specific area that would be most pertinent to teaching would probably be social psychology. College students basically take the same courses over their 4-year tenure in the university. But only certain students want to regurgitate the knowledge that they have acquired over the years. These are the students that have chosen teaching as their profession. The ones that want to pass on what they have learned to students need to not only be knowledgeable in their subjects, but need to know how to understand the students. If a teacher can not understand their students, then there is very little hope for the professor teaching the student anything. Understanding a student is a complex process that takes a lot of training. A teacher needs to know what the child is thinking in order to fully understand them. Teachers need to be able to communicate with the students so the student can tell the teacher what he is thinking. Another way to understand a student is to study social psychology. Social psychology is the study of the effects of people on people. More specifically, social psych observes how interactions between people affect an individual. Social psychologists study how people react in groups, emotional behavior, and attitudes and opinions of people. Since there is never a time in school when a child is alone, it is imperative that a teacher understands how children act and react when they are placed in a group or classroom. A teacher needs to understand why some kids are more outgoing, while others seem to fade away in classes. It is the teacher’s job to know the reason a child is not learning to the best of his capa bilities. Social psychology looks at these problems and researches solutions that will remedy a child’s abnormal behavior in the classroom. A teacher that is fluent in social psychology and understands the way a child thinks is much more equipped to take on the everyday problems of teaching.

Handling the Brain Essay -- Biology Essays Research Papers

Handling the Brain The initial premise of this web search was to determine what differences, if any, were known to exist in the brain of the ambidextrous individual. An actual classification of "ambidexterity" seems to have been all but eliminated, while the explanation of the term, "handedness", has become increasingly muddled. Beyond superstitions and mysticism, in its earliest history an individuals favoritism of the left or right hand proved significant mainly to those clinicians who utilized this physical clue of handedness as an indicator of brain lateralization (2). Lateralization in general "refers to the concept that a given function is controlled preferentially by one side of the brain or body (5). Brain lateralization further implicates the functional specialization of the two cerebral hemispheres - the left and right - which may be distinct in the localization of neural mechanisms for particular functions (3). The corpus callosum serves as the physical and functional connection between these two cerebral hemispheres. Each hemisphere receives sensory information and controls movement on the side of the body opposite its location. An intact corpus callosum insures communication between the two hemispheres to build a full understanding of actions and perception. In certain extreme cases of severe epileptic seizures a "split-brain operation" is necessary, severing the corpus callosum, which serves to greatly reduce seizure frequency but leaves the cerebral hemispheres to function virtually independently (6). "Handedness" then, has come to be considered - not merely the hand you favor for writing - but rather a possible indication of hemispheric language specialization. It was the French neurosurgeon, Paul... ... Interaction by John Gregory Hibbard http://monroe.lib.in.us/~bpmchi/Hibbard.html 2)handedness http://www.nurseminerva.co.uk/handedne.htm 3)Handedness and Brain Lateralization http://www.indiana.edu/~primate/brain.html 4)Scientific American: Ask the Experts: Biology http://www.sciam.com/missing.cfm 5) Evolution of Lateralization and a Role in Language http://n002bsel.bios.uic.edu/evolution/vertcns/lateralization/index.html 6)Splitting the Human Brain by Paul Pietsch http://www.php.indiana.edu/~pietsch/split-brain.html 7)Ambidexterity: Memory Power and Mindfulness - Ambidexterity Develops http://www.earthlink.net/error/404.html Further Investigation 8)TRY IT! Hemispheric Specialization http://www.cord.edu/faculty/covey/hemisphere.html 9)Left brain / Right Brain http://www.geocities.com/Athens/Acropolis/1892/hemisphr.htm

The Disease Of Masturbation :: essays research papers

The Disease of Masturbation: Values and the concept of Disease by Engelhardt Englhardt's article The Disease Of Masturbation is an example of the ways in which values impact society's definition of disease. I agree that it is possible that science is being, or has been, limited by the values within society. For science to conclude that masturbation causes such aliments as blindness and epilepsy it appears evident that science is being misguided by values of the time. I believe that science also realizes that values play a part in research conducted, otherwise there would be no need for blind and double blind studies. Blind studies are used to help eliminate bias brought on by the experimenter or the test subject. In the eighteenth and nineteenth century masturbation was thought to produce the signs and symptoms of a dangerous disease: 'Disease is neither an objective entity nor a concept of a single definition, there is not, nor need be, one concept of disease (UWO, p.241).'; The problem with Englehardt's article is our health system is that of the biomedical model. The biomedical model does not recognize masturbation as a disease. It states that 'disease is a biological deviation from the norm that can be explained scientifically'; (Charland). Masturbation has not been proven to fit into either category. Masturbation may have been a deviation from the norm at one point in time, but I do not believe that it can be explained scientifically. Englehardt's article says that masturbation was the cause of such illnesses as blindness and vertigo. But how were these conclusions drawn? Were these conclusions scientific in nature or gathered according to the views and values of the times? Masturbation was turned into a disease, not with just somatic,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   but psychological dimensions. Tissot states that masturbating is even more debilitating than sex because of a loss of seminal fluid (1oz equals 40oz of blood). When seminal loss takes place in a position other than the recumbent position the effects are multiplied. Tissot successfully establishes that masturbation is associated with physical and mental maladies. Englehardt should stipulate how Tissot reaches this conclusion. There are also disagreements as to whether frequent sex is any different than masturbation. It is argued that the difference between masturbation and sex is the expenditure of nerve force that is compensated by the magnetism of the partner. Masturbation is worse because it is unnatural and therefore less satisfying.

Memorandum Mandatory Use of Turkish Language Essay

This Memorandum aims to provide brief information on (i) provisions and restrictions imposed by the Law on Mandatory Use of Turkish Language by Economic Enterprises numbered 805 and dated 10 April 1926 (the â€Å"Law No. 805†) on Turkish and foreign enterprises; (ii) consequences of non-compliance with the Law No. 805; and (iii) application of the good faith principle in the light of the precedents of the Turkish Supreme Court of Appeals (the â€Å"Court of Appeals†). A. SCOPE OF THE LAW NO. 805 The Law No. 805 is applicable to all Turkish and foreign enterprises with respect to transactions listed in Articles 1 and 2 of the Law No. 805; however, application of the Law No. 805 differs depending on the nationality of the enterprise. 1. TurkÄ ±sh EnterprÄ ±ses In accordance with Article 1 of the Law No. 805, â€Å"Any type of companies and enterprises which have Turkish nationality shall use Turkish language in all kinds of transactions, agreements, correspondences, accounts and books within Turkey†. According to Article 1 of the Law No.805, each company and enterprise a the Turkish nationality is obliged to keep any kind of transaction, records and books and execute all agreements and make all communications with each other in Turkish language within the territory of Turkey. Accordingly, the only exclusion for the obligation of the use of Turkish language in transactions and communications of Turkish companies and enterprises is the case where such transactions and communications are executed/performed outside the territory of Turkey. In that respect, it is clear that an agreement to be executed between two or more Turkish companies should be prepared and signed in Turkish language, or if it is preferred to be executed in a foreign language, to be accompanied with a Turkish version which shall prevail in the event of discrepancy. There are several court decisions in this respect. In one of its judgments, the Court of Appeals has upheld that the parties, in the text of the agreement may refer to non-Turkish (international) terms and/ or clauses, only if (i) these terms cannot be replaced by a counterpart in Turkish; and (ii) the parties are obliged to include such terms in the agreement. However, it has also underlined by the Court of Appeals that this rule is valid only for terms and expressions either with no counterpart in Turkish or which cannot be written in Turkish. Similarly, in a later decision, the Court of Appeals has ruled that if the parties are both Turkish then all agreements must be executed in Turkish; although international terms and expressions may be incorporated into a Turkish agreement as a special condition. In this decision, the Court of Appeals has not accepted the usage of a maturity clause which was drafted in English language in an agreement executed in Turkish language since such maturity clause could easily be drafted in Turkish language as well. 2. ForeÄ ±gn enterprÄ ±ses In accordance with Article 2 of the Law No. 805, â€Å"This obligation applies to foreign companies and enterprises only in their communications, transactions and relations with the Turkish institutions and persons and for the documents, books and records which must be submitted to governmental offices and government officers.† Pursuant to Turkish legislation, a foreign enterprise is a duly incorporated legal entity that has its registered office outside of Turkey. For foreign enterprises, as stated above, the requirement of Turkish language usage is limited only to (i) transactions, correspondences and communications with persons and legal entities subject to Turkish laws; and (ii) documents, books and records which will be presented to Turkish authorities. In contrast with Article 1 of Law No. 805, Article 2 of the Law No. 805 has a narrower a scope of obligation to use Turkish language. The wording â€Å"agreement† is willingly not stated in Article 2 on purpose. In other words, the Law No. 805 does not specifically refer to â€Å"agreements† under the provision concerning foreign entities. This omission indicates that the Law No. 805 allows the execution of an agreement between a foreign entity and a Turkish entity in a foreign language. There are several court decisions with respect to Article 2 of the Law No. 805. In a decision by the 11th Circuit of the Court of Appeals, the Court of Appeals has upheld that all accounts and books have to be in Turkish language, when submitted to the relevant Turkish authorities. Otherwise, they do not have any validity before Turkish courts. The Court of Appeals has come to a similar conclusion summarizing that Turkish enterprises may enter into agreements with foreign enterprises in any language since Article 2 of the Law No. 805 specifically lists instances where foreign enterprises are prohibited from using a foreign language and this list does not include agreements. Accordingly, the Court of Appeals has concluded that agreements may be executed in any foreign language, where one of the parties is a foreign enterprise and the other is Turkish. According to this decision, an agreement executed in a foreign language between a foreign company and a Turkish company is valid and binding on the parties pursuant to and under Turkish laws. However, under Article 4 of the Law No.805, the parties are compelled to use Turkish language in all correspondences with respect to the agreement, although the agreement is allowed to be drafted in a foreign language. B. CONSEQUENCES OF NON-COMPLIANCE WITH THE LAW NO. 805 Pursuant to Article 7 of the Law No. 805, any party violating the related provisions is imposed to a judicial fine of at least 100 days. The Turkish Penal Code numbered 5237 has regulated the judicial fine provisions and accordingly the judicial fine for one day shall be determined between TL 20 – TL 100 depending on (i) severity of violation; (ii) specific and economic conditions of persons; and (iii) discretion of judges. C. GOOD FAITH PRINCIPLE Pursuant to Article 2 of the Turkish Civil Code, raising a good faith claim is possible regarding the conflicts in an agreement. While deciding on the validity of the good faith claims, the determination shall be made on a case-to-case basis. In terms of disputes regarding non-compliance with the Law No. 805, there is not a definite provision for the application of the good faith principle and we have not come across any judgment of the Court of Appeals regarding the good faith claims has raised with respect to the application of the Law No. 805. However, with respect to the general provisions regarding the good faith claims, by analogy, the following solution may apply to conflicts on the mandatory use of Turkish language in agreements. In the event that the parties have carried out their performances to the fullest extent, considering that the agreement is valid, the agreement, itself, should be considered valid, as well. The Court of Appeals, in one of its judgments, has stated that if parties have carried out their obligations under a contract for a long time, it would be a violation of the good faith principles to claim that the related contract is invalid. Similarly, the Assembly of Civil Chambers of the Court of Appeals has ruled in a former decision that the right to raise a good faith claim is restricted when the party raising the claim is acting against the good faith principle. Although the aforementioned judgment does not directly refer to a dispute under the Law No. 805, the following conclusion could be drawn: when one or both of the parties is awaring (or shall be aware) of the mandatory use of Turkish language requirement and the aware party (or parties) disregards this rule on purpose, they should not be able to rely on a good faith claim regarding the language of the agreement.

Gilgamesh: Women’s Sexuality Essay

In the epic poem â€Å"Gilgamesh,† the main character was two-thirds God and one-third human. Gilgamesh presented himself with a god like mentality. His power was neither gained nor deserved. He’s a selfish leader who held his power by striking fear into the hearts of those forced to succumb to him. The gods created Enkidu, a man so fearful and threatening, to bring down and end Gilgamesh’s reign of terror; but the outcome was least expected. They became great friends and companions. Though in text, Gilgamesh and Enkidu are the ones with all of the spoken power, it is the women characters that exert their power over man having a major influence on their decisions. The women set the stage for us to see how even the most powerful of gods are controllable by something as simple and human as the sexuality of a woman. One empowering female in this poem is Shamhat, the temple prostitute. She was sent from the temple of Ishtar, the goddess of love and war, to seduce Enkidu. She is told, â€Å"Now use your love-arts. Strip off your robe and lie here naked, with your legs apart. Stir up his lust when he approaches, touch him, excite him, take his breath with your kisses, show him what a woman is† (p. 78). When Shamhat presents herself to Enkidu, he could not resist her. It was said that she tamed the wild animal. She then taught him her ways of civilized humans and he left behind all that he knew. This shows that the power of a woman’s sexuality is only natural to man, and can over power even their greatest desires in life. The goddess of love and war, Ishtar, is another example of woman’s power taking a toll on man. When Ishtar laid eyes on Gilgamesh, she was drawn to him, asking him to be her groom and marry her. Gilgamesh declined her offer because he heard of her ways with men and how she manipulated and exploited them. Ishtar became outraged with him and so, called on her father, Anu, to release the â€Å"Bull of Heaven† and punish Gilgamesh. Anu mentioned to her that it was her own fault for provoking him. Ishtar warns him, â€Å"If you refuse to give me the Bull of Heaven I will break in the doors of hell and smash the bolts; there will be confusion of people, those above with those from the lower depths. I shall bring up the dead to eat food like the living; and the hosts of the dead will outnumber the living† (p. 32). Anu obeys her requests and sent the beast down, only for it to be defeated by both Gilgamesh and Enkidu. Ishtar is not threatened by their survival and victory, yet she then threatens them again. By displaying her rage and anger accumulated from rejection by man, she proves just how much power she truly has over man. She was feared by Anu and received what she asked. Women not only use their sexuality for lust and sex, but also show men that they are not inferior to them, they can be just as frightening and powerful. In the epic poem â€Å"Gilgamesh† there was a significant influence in gender roles. Even though men were considered to be the wisest and most powerful of humans, the two women Ishtar and Shamhat, had the power to influence Gilgamesh, Enkidu and even Anu, the father of Ishtar, in their own ways. These two women are not seen as objects of man, but as two empowering women exerting their power over man.